Tuesday Throwback: Jim Beam’s “The Girlfriend”

Jim Beam’s “The Girlfriend” ad is one that I kind of wish had been released when I was writing this blog, because I know it would get a ton of pageviews. It’s also sexist as hell, and a commercial that would never be made today. The “he can do whatever he wants” line is particularly cringeworthy. Despite the weirdly muddled accent of the girlfriend (Is she Latina? Eastern European?), she’s actually Australian. That makes sense though, since this was a commercial originally broadcast in Australia.

Frank Sinatra And Jack Daniel’s: A Classic Combination

Last week, I wrote about Mila Kunis being the new spokeswoman for Jim Beam. And now another celebrity comes to the whiskey forefront, this time it’s the late, great Frank Sinatra. Quick aside: if I had to pick one person to have a night on the town with, Ol’ Blue Eyes would have to be on the short list. Jack is marketing a new product called Sinatra Select, honoring one of its most iconic fans. It’s stronger (90 proof vs. 80 for original Jack), though I’m not sure I’d pay $150 for it. But I do enjoy the commercial. That’s the nectar of the gods, baby!

Mila Kunis Is The New Face Of Jim Beam

The world’s most popular bourbon now has a new spokeswoman: Mila Kunis. While it might seem like an odd choice, she’s apparently a bourbon fan. I’ve posted a few of the Jim Beam spots below, and I like them a lot. They’re well-shot and I especially like the historical focus of the first ad. Of course, having Mila Kunis doesn’t hurt either.

Jim Beam Gets Epic

This commercial has been around since February, but I saw it for the first time last night. I only really saw the tail end of it, but I had to go online to watch the real thing. There’s a number of versions, including a 30 second spot which was probably the one I saw. But I think this one is the best.

Holy Willem Dafoe! I felt totally blown away after watching this. It somewhat reminds me of a much more cinematic and artistically crisp version of an AT&T commercial I wrote about last month. The gentle backing music that sounds like Explosions in the Sky makes this ad even more powerful.

Maybe Jim Beam’s commercial is being shown more widely since it just won some big awards. There is some irony, since Jim Beam is the world’s best selling bourbon, it really isn’t a “bold choice”. And while drinking Jim Beam does make me more bold, the jury is still out on whether my bold choices are actually good ones. But still, what a commercial!

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