Tuesday Throwback: Jewel’s “Intuition” Sells Schick Intuition Razors

While at CVS today, I heard a song that I haven’t heard in a while: “Intuition” by Jewel. Do you remember that one? It was a decently big hit, reaching #20 on the Billboard Hot 100 in 2003. I thought it was fun and catchy, but it caused some controversy with Jewel fans. The sound was a lot more poppy than her earlier, folksy work, leading to accusations of Jewel being a sell-out. Which was ironic, since the lyrics themselves satirically reference consumerism (“sell your sin/just cash in”). The video also mocks commercials, but as it turns out the song was featured in an advertising campaign for Schick’s Intuition razors. All the contradictions are making my head hurt a little bit. Maybe this is what postmodernism is? As Jewel sings, “In a world of post modern fad/
What was good now is bad.”

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