Remembering 9/11: Spike Lee And Empire State Of Mind

I wrote about this video when it came out. And now, a year later on the 11th anniversary of 9/11, it seems like a good time to revisit. Spectacular work…I love that it doesn’t come across as an ad. The viewer isn’t aware that it was sponsored by State Farm until the last few seconds. And of course, watching this has added significance now that I live in New York City.

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An Announcement From Commercial Society

Well, I’m moving to New York City today. I figured it was about time to take this copywriting thing to the next step, and going to NYC is the next logical step. If you want to get into advertising, that’s where you go. I’m planning on taking an advertising class, hopefully finding a job, and I would really like to stay there for the long haul. That all really depends on how I do with money (New York isn’t a cheap place to live…), but I’ll be there for at least 3 months. So yeah, make it happen.

As for this blog, it will continue. I don’t know how often I’ll be able to post, since the stakes for everything are going to be raised. But don’t worry, I’ll still inform you about the good, bad, interesting, and ugly of the commercial world. In conclusion, I’ll see you around shortly. And now, some relevant music.

Remembering 9/11: Spike Lee And Empire State Of Mind

Today marks the 10th anniversary of the September 11 terrorist attacks. State Farm teamed up with Spike Lee to create this spot. It features diverse locations in New York City while following a group of children en route to a firehouse (actually four different firehouses). It also has the children singing the hook to “Empire State Of Mind”. Stirring and powerful. Of all the 9/11 tribute commercials I’ve seen during a long day of football, this one is the best.

Commercial Society Will Be Back In A New York Minute

Loyal reader(s):

I will be in New York City for the next week, so my posts will be less frequent. I will try to update a few times, but my main foci will be eating, drinking, museuming, wandering, and hopefully a little job scouting. I will leave you with some New York-related music, each with a commercial tie-in. And just remember that absence makes the heart grow fonder.

A new classic. Jay’s rap is good here, but the Alicia Keys hook makes this song. And according to this ad, the hook is best heard on an HP computer.

When you listen to “Rhapsody in Blue”, you can just see the hustle and bustle of Jazz Age New York. To a lesser extent, you might think of United Airlines.

If there was one person past or present that I’d want to have a night on the town with, Frank Sinatra would be on the short list. Here, Ol’ Blue Eyes adds some class to this Chase Sapphire spot.

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