This Commercial Sucks: iPad’s “What’s A Computer?”

This Apple iPad Pro ad has been out for a month now and racked up nearly six million views on YouTube. For the most part, it’s not a bad spot following a young girl named Scout using her iPad Pro during a day in her Brooklyn neighborhood. The song (“Go” by Louis the Child) is decent too. But the reason I think this commercial sucks is the same one most of its detractors have…that final line of “What’s a computer?” Ugh. So annoying and pretentious.

Do Well At “Pizza Hero” And Domino’s Might Just Hire You As A Pizza Chef

In the continuing not great economic climate, a job is a job is a job. Any job is better than nothing. But still, this Domino’s commercial strikes me as…odd. If you do well at the “Pizza Hero” iPad game, Domino’s might just hire you as a real Pizza Chef. Yay? Though it’s noted in the fine print that “playing or doing well on the Pizza Hero game does not guarantee employment at a Domino’s store.” I suspect there’s something more to this promotion, and people that get hired as a result will appear in a future commercial. Domino’s is known for using real employees in their spots. I think it’s about time for Domino’s to try a new advertising angle. Yes, I get it: they used to really suck, but they now apparently suck less. Though I haven’t tried the new Domino’s, since they don’t deliver to my house despite being closer than a few places that DO deliver.

I “Love” Apple’s New iPad 2 Ad

I make fun of Apple quite often on this blog. But truthfully, I don’t have a problem with Apple. The products are good, the company is fine…but I find the Apple cult to be incredibly obnoxious. I wanted to give Apple some credit, so I’ll talk about this new iPad 2 commercial created by TBWA/Media Arts Lab. It’s the first since the death of Steve Jobs.

The copy is well-written and does a good job of conveying the messages of love and passion. And the art direction fits with the words. But the voiceover is what really makes this ad great. Narrated by Peter Coyote, probably better known as being the voice of National Geographic Explorer, there is such warmth and sweetness, but also a sense of mournfulness. It’s almost as if the voice work was done right after hearing the news about Steve Jobs.

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