That Infiniti Summer Nights Commercial

My entry on Infiniti’s QX50 ad has been one of my most popular and polarizing posts lately. Now, Infiniti has another new commercial that also combines striking visuals of summer fun with a distinctive song. But this time, the sound seems more on-brand for Infiniti. The song is “Summer” by Moonlight Breakfast, and it’s a real toe-tapper.

 

Infiniti: Rich Dudes And Kids Throwing Snowballs

Infiniti’s new winter ad features a rivalry between a BMW guy and an Infiniti guy that turns into a snowball fight. It’s a continuation of last year’s commercial. This time around, Rich BMW Dude once again pelts Rich Infiniti Dude. But now, Rich Infiniti Dude gets his son and friends to unleash a barage at Rich BMW Dude, who ducks for safety in his Beamer. Admittedly, it’s pretty funny. But what’s the ultimate takeaway? That BMW owners are dicks? Infiniti owners are dicks? Luxury car owners are dicks? Sometimes when commercials get too humorous/gimmicky, the brand identity and message can get lost. And I think this happens here.

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