Ariel Laundry Detergent Urges Dads To Share The Load In This Ad From India

Housework has traditionally been thought of as “women’s work.” And while some studies find that men are helping out increasingly, women still do much more housework in the United States. These differences are even more striking in societies such as India. In this commercial for Ariel laundry detergent created by BBDO Mumbai, a father sees how stressed his daughter is around the house and writes a letter of apology that she has to do it all by herself. He feels bad that while she grew up, she learned that housework was a woman’s domain…a feeling that’s also shared by her husband. He apologizes on behalf of all dads, and says that he’ll make a conscious effort to help his own wife around the home. He’ll “share the load.” Excellent, thought-provoking work.

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