Heineken Says Men Drink Cocktails Too

If you’re a woman who drinks beer or a man who enjoys colorful cocktails, this new Heineken commercial will probably have some resonance. It’s also got stylish, attractive visuals and nice music. Although I guess we can criticize the women’s choice of beers since Heineken is kinda gross. The song is a cover of Lesley Gore’s “You Don’t Own Me’…is this Grace’s version or someone else? Excellent work from Publicis Italy.


Heineken: Sometimes The Wrong Party Is The Right One

This is a fun one from Heineken, created by Publicis New York. A man shows up to a formal, stuffy-looking party. Except he goes to the wrong apartment and finds a much more raucous and fun shindig. At the end, we see why he went to the wrong place…turns out they were partying so hard that Apartment #9 became Apartment #6. The song is “Surfin’ Bird” by the Ramones. Here’s more about the ad and the “Cheers To The Unexpected” campaign.

Heineken Shows Young Women Holding Out For A Hero Who’s A Moderate Drinker

Getting drunk is undoubtedly fun. But it can also make you do stupid and profoundly unattractive things. So in this new ad created by Publicis Italy, Heineken touts moderation. It features on the town women doing a rendition of Bonnie Tyler’s “Holding Out for a Hero” as they look for men who aren’t totally tanked.

Fun With Bacardi, Circa 1957

A quick aside: I’m a drinker, and not a smoker. But I find it utterly bizarre that alcohol commercials are so pervasive, while advertising for tobacco is virtually non-existent. Which one is more immediately harmful?

That out of the way, I really like this commercial celebrating Bacardi’s 150th year. Yes, it is stylistically similar to some Heineken work, but Bacardi’s is still a lot of fun. The song is “Chambermaid Swing” by Parov Stelar. This seems like a type of spot that could be the start of a campaign, showing people partying with Bacardi over the years.

The 2011 Joshys: Part II

Part I

The Don Draper Award: The coolest of the year. Advertising like this is what makes people want to go into advertising.

Winner: Heineken’s “The Entrance”

Cool visuals, a cool song by The Asteroids Galaxy Tour (not Avril Lavigne…), and just overall full of fun swagger.

Honorable mention: Anything else Heineken.

The Durr Award: The dumbest of the year. A very competitive award. Crap like this makes people hate commercials.

Winner (loser?): The stupid Fiat commercials with Jennifer Lopez.

Gratuitous and lame. The one with the dancing is worse, though J.Lo “driving” though the Bronx was terrible too. Especially since it was a body double in the Bronx.

Dishonorable mention: Miller Lite’s “Man Up” campaign and Coors Light’s bar exam spots.

American megabreweries have a low-brow reputation and commercials like these play right into it. Miller Lite isn’t manly. And I thought it was amusing how the Coors Light bar exam ads were played endlessly in the summer, when real law school grads were fretting over the real bar exam.

The Timothy Leary Award: The trippiest commercials. You might not have been on drugs, but these made you feel like it.

Winner: “Heart’s Desire” from Sonic

Love it. Trippy as all hell, this seems like it could be either a drug-induced fantasy or maybe just a fat person’s fantasy. Influenced by The Big Lebowski. The song is really catchy too.

Honorable mention: The Toyota Prius “People Person” commercial. Weird stuff.

The Field of Dreams Award: Field of Dreams is a movie that is known to make grown men cry. This award goes to those tearjerker commercials that have the same potential.

Winner: Johnson & Johnson’s Hospice Nurses

Either of Johnson & Johnson’s other nursing spots could have won, but the “Hospice Nurses” ad had the most personal impact on me.

Honorable mention: “It’s Time” from Get Up!

One of the best defenses of marriage equality that you’ll ever see.

The Onion Award: Best satirical commercial.

Winner: Toyota Venza’s “Social Network”

A very funny campaign. And it’s nice to see that the Facebook generation can take a joke as well as we can dish them out.

Honorable mention: Samsung’s “The Next Big Thing”. People who camp out for consumer products are morons.

Heineken Continues To Bring The Cool

Heineken always has really cool commercials. Here’s another, about a legendary date. It’s an homage to the 1965 Bollywood movie Gumnaam. The song is “Jaan Pehechaan Ho” by Mohammed Rafi. I love all the stuff you can find on the Internet.

Bonus video: The legendary making of the date.

Heineken Makes The Handlebar Mustache Even Cooler

Heineken has some great commercials. Here’s another, created by Wieden+Kennedy New York.

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