Chrysler’s Second Half In America

Another big story I found out from AdFreak. I was in the distinct minority about Chrysler’s “Halftime in America” narrated by Clint Eastwood. It was one of the most popular Super Bowl commercials this year, but I felt underwhelmed. While I did like the copy, I thought the entire product was somewhat draggy and the huge cost undermined its message for me. In short, it was a commercial I thought I should have loved, but instead found overrated. Chrysler is debuting four new spots this weekend in the campaign created by Wieden+Kennedy. The commercials are for Chrysler’s four brands: Chrysler, Dodge, Jeep, and Ram. Alright, you got me. These are great.

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