Mazda’s Dreamy Balloon Commercial

This is a visually beautiful ad for the 2019 Mazda3. I mean, who hasn’t dreamed of floating away on a balloon? Haley Reinhart provides a lovely soundtrack with her cover of The Cranberries’ “Dreams.” It’s the second high-profile commercial in recent years to use of a cover of this song. I still think “Feel Alive” is a clunky tagline though. The woman in the spot is Argentinian actress and model Montserrat Godia.

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Tuesday Throwback: Extra Gum’s Story Of Sarah & Juan

This past weekend, I went to a wedding where the couple used Haley Reinhart’s “Can’t Help Falling in Love” as their first dance song. The song came to prominence from its usage in Extra Gum’s mega-viral 2015 spot “The Story of Sarah & Juan.” It was a romantic tearjerker that was also interesting in the fact that it told a story not even about the product, but a creative use of the packaging. So let’s take a look back at this lovely ad from Extra.

 

 

Extra Gum’s Lovely New Commercial Follows A Young Couple’s Relationship

Extra Gum’s origami commercial from 2013 was extremely popular, and still stands as one of the most viewed and shared posts on this blog. Now there’s a followup created by Energy BBDO that hits on another emotional soft spot: young people in love. In “The Story of Sarah & Juan”, we follow a young couple’s relationship through good and bad, stretching from high school into adulthood. Extra Gum plays a prominent role of course and the ad culminates with pictures drawn on Extra wrappers of memorable moments in their relationship and then a picture of the next step. Haley Reinhart provides a version of Elvis Presley’s oft-covered “Can’t Help Falling In Love”, a song that always manages to sound beautiful. A lovely, sweet, and yes, a little sappy spot from Extra Gum. Here’s some more information about it from Adweek.

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