Sprite Introduces Its 2016 Lyrical Collection

This is a cool commercial from Sprite, created by Wieden+Kennedy. A young man goes into the cooler of a convenience store to grab a Sprite. The cans have lyrics from different hip-hop song lyrics written on them. There’s “The Rain (Supa Dupa Fly)” by Missy Elliott, 2Pac’s “Keep Ya Head Up”, and J. Cole’s “Grown Simba.” Every time the teen touches the cans, the song plays and soon he’s scratching like a DJ, until the shopkeeper (played by rap legend Rakim) tells him to pick one. He picks the 2Pac can, and we hear “Keep Ya Head Up” again. Good stuff, Sprite.

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