Geico: These Penguins Get Lost, Even With GPS

GPS is extremely useful when you’re trying to get around. But it’s not perfect. In Geico’s new spot, we see the great emperor penguin migration. Most of the penguins stick close together, and are going the right way. But then there’s a pair of penguins who have gone astray because of bad GPS directions. The one is quite upset when he finds out that they’re not scheduled to arrive at their destination for 92 days. Oof.


The Jeep Compass Shows Life Recalculating

If you’ve used GPS in a car, you’re probably familiar with the “recalculating” message when you’ve missed a turn, or otherwise gone off course. It can be pretty jarring if you’re not expecting it. In its new ad for the Compass, Jeep uses “recalculating” as a nice metaphor for life’s unexpected twists and turns. Life doesn’t always go as planned, which is why it’s crucial to stay flexible and recalculate your next moves. The hypnotic song is “Bill” by Exuma. And for those of you wondering, the pretty businesswoman with big blue eyes backing away from the high-rise building is Siri Miller.

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