Tuesday Throwback: The Classic Got Milk? Commercial Featuring An Alexander Hamilton/Aaron Burr Buff

Yesterday, the Milk Processor Education Program announced that it was dropping the long-running “Got Milk?” slogan in favor of the somewhat dubious “Milk Life” tagline. “Got Milk?” was first introduced by the California Milk Processor in 1993, and was adopted nationally in 1995. “Got Milk?” ads featuring celebrities with milk mustaches became ubiquitous, and “Got ____?” became a sort of stand-in catch phrase.

The introductory “Got Milk?” TV spot debuted on October 29, 1993, and is often considered one of the best ads of the 1990’s. Created by Goodby, Silverstein & Partners and directed by Michael Bay, it starred an incredibly hapless man. He’s a history buff whose home is filled with artifacts related to the duel. By sheer happenstance, he’s called by a radio station whose contest question asks who shot Alexander Hamilton in the duel. Unfortunately for our unlucky protagonist, he is in the middle of eating a peanut butter sandwich with no milk to wash it down, and his muffled “Aaron Burr” response isn’t recognized. No $10,000 for him. Hilarity and horror. Classic.

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Got Swag? You Would With AT&T

Remember Got Milk? Created by Goodby, Silverstein & Partners in 1993, it’s one of the most successful brand campaigns in American history, and was introduced in this classic commercial directed by Michael Bay. The spot humorously depicted a situation where milk was needed, and it also enlightened the great majority of people to the Burr-Hamilton duel (which coincidentally took place on this day 207 years ago).

In their new commercial made by BBDO New York, AT&T presents almost the exact opposite scenario. AT&T really beats Verizon when it comes to advertising.

I wonder how the writer decided on Edgar Winter. I had to look up who he even is.

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