Nike’s New Tiger Woods Commercial

I really like how Nike anticipates every big moment in sports and makes their ads ahead of time, so they’re fresh and cathartic after the event. Anyway, Tiger Woods just won the Masters in a transcendent comeback story, so here is Nike’s spot. Good stuff.

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Geico: A Kraken Disrupts This Golf Tournament

Golf on TV is a very serene (and arguably boring) experience. I find that it’s perfect in the background for a nice afternoon nap. This calmness forms the premise of the latest spot from Geico’s “It’s What You Do” campaign. While a golfer is setting up for a shot next to the water hazard, a Kraken emerges and grabs the hapless guy (and his caddie) with its giant tentacles. While the sea monster is writhing around with the men, the announcers continue talking in a droning whisper. Because if you’re a golf commentator, you whisper. It’s what you do. Another funny ad from The Martin Agency.

Nike: Tiger Woods And Rory McIlroy Go Shot For Shot…In Golf, Of Course

This new Nike spot with Tiger Woods and Rory McIlroy (Nike’s new $200 million man) is very reminiscent of a Super Bowl commercial from 20 years ago featuring Michael Jordan and Larry Bird playing an elaborate game of H-O-R-S-E. And it’s also just as entertaining and fun to watch, even if Tiger and Rory were filmed separately. Love it. Tiger and Rory could have used these skills in Abu Dhabi this week too.

Despite Their Commercials, Miller Lite Still Isn’t Manly

I’ve spent an embarrassingly large amount of the last 4+ years in bars. In preparing for this post, I suddenly realized that I have never knowingly seen another guy drinking Miller Lite. Bud Light and Coors Light? Yeah. Miller High Life? Uh huh. But not Miller Lite. Perhaps gaining this key demographic is why Miller Lite has the “Man Up” campaign currently running. If beer companies were really honest, they would highlight the main attributes of light beer: it’s dirt cheap and goes down like water so you can drink them all night. But with MADD, those pesky “please drink responsibly” announcements, and maybe even a little social consciousness, these don’t happen. Anyway, on to Miller Lite’s latest:

Ridiculous. The beer cart girl at your local golf course does not look like that. And your friends won’t treat you like a woman for not ordering Miller Lite. In fact, with enough beer in you, you might chase them with your club and show them who’s a man. Though I do confess a certain liking for the snarky bartendresses (I like my women with some sass). But really, the series is just getting old. Man up, Miller Lite. Find a new pitch. This one isn’t working.

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