The 2011 Joshys: Part III

Parts I and II

The Joshy Grammy Award: Best music in a commercial. These were good ads to start with, but the music took them over the top.

Winner: Buick LaCrosse’s “Garage” featuring “Stars” by Girls Love Shoes

Dashboard looks very nice, voiceover is smooth and informative, and the commercial is stylish all around. But man, the song bumps. “Stars” has been near the top of my Spotify most-played list for a few months now.

Honorable mention: Captain Morgan’s “Ride Home” featuring “The Passenger” by Iggy Pop

Festive, fun, and catchy are a good combination…especially for a summer commercial.

The WTF? Award: The commercials that I watched numerous times to figure out what just happened.

Winner: Old Spice’s Fabio campaign

Bizarre, and didn’t make a whole lot of sense. Apparently Old Spice then had a battle between Fabio and The Man Your Man Could Smell Like, but by that point I stopped paying attention.

Honorable mention: Walmart’s “Yodeling Cat”

The “Yodeling Cat” is creepy and weird. The original is only on YouTube, but clips of it have been used for a current Walmart TV commercial.

The Wild Cards: These commercials didn’t really fit into any of my categories, but they still deserve recognition.

State Farm’s “Empire State of Mind”

Directed by Spike Lee, this would be a strong contender for commercial of the year. Stirring, powerful, and both solemn and triumphant.

Nissan Frontier’s “Landing Gear” and Hyundai Elantra’s “Fog and Smog”

I thought these were both stupid ads, but they were this year’s #1 and #2 posts on my blog, in terms of views and comments.

Well, that’s the conclusion of The 2011 Joshys. Hope you enjoyed it! I’m going to be heading to New York City through New Year’s, so I’ll try to update occasionally, but it won’t be as often.

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What’s That Song? Part XV

Artist: Girls Love Shoes, Song: “Home”

Previously featured in a great Buick commercial, Girls Love Shoes return in this Lowe’s ad. The spot is visually interesting,  and the song is decent. Though I like “Stars” much more.

Artist: Peter Bjorn and John, Song: “Second Chance”

This commercial for Bud Light Lime has been around since April, but I’ve been seeing it often lately. Expect it to be getting more airplay as winter approaches. Pretty good ad by DDB Chicago, with the beachiness, pretty women, and nice song. Bud Light Lime is obviously going after Corona drinkers.

What’s That Song? Part XII

Artist: Girls Love Shoes, Song: “Stars”

This is the 2nd time I’ve profiled a song from a Buick LaCrosse commercial. It’s not new either…been on YouTube since early March. But I saw it today and just had to know the cool song in this cool ad. Girls Love Shoes is a really goofy band name. “Stars” is catchy as hell. And I’ve been listening to it on repeat.

Artist: Gin Wigmore, Song: “Don’t Stop”

The 2nd “Don’t Stop” being currently used in advertising. I thought this was Amy Winehouse at first. Anyway, a nice spot by Lowe’s showcasing life’s changes.

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