Gatorade Showcases Peyton Manning’s Letters

Peyton Manning retired this March after 18 seasons in the NFL. His last season was a tough one featuring injuries, multiple controversies, and the worst statistics of his career. But the Broncos won the Super Bowl, and Peyton left on top. In this new Gatorade spot, we learn that Peyton Manning sent out hundreds of handwritten letters to people in all walks of life…teammates, rivals, coaches, family and friends, other athletes, and dedicated fans. Some of the letters are read aloud by those who received them, resulting in a stirring and touching tribute of an ad. Great stuff.

Advertisements

Gatorade Shows Derek Jeter Saying Goodbye To The Bronx

It’s the end of the baseball season, and with the New York Yankees soon to be mathematically eliminated, Derek Jeter will play his last games. This isn’t a surprise; Jeter announced in February that this would be his last season. All year, Major League Baseball, the Yankees, and opposing teams have honored Jeter in various ways. At times, the lovefest has seemed interminable, and cynics could make the point that the Yankees used Jeter as a marketing chip for a mediocre team. But Derek Jeter has been an iconic baseball player (probably the face of baseball) for nearly two decades, and you can’t argue with the impact he’s had on the game. In this fantastic Gatorade commercial, Derek Jeter takes a stroll thought the Bronx around Yankee Stadium, interacting with fans. It was shot in July before a home game, with a few blocks around the stadium being roped off. Jeter suggested the spot’s premise and musical backing of Frank Sinatra’s “My Way”, which makes it even better.

Gatorade: Kevin Durant And Dwyane Wade Have A Nightmare Scenario

I’m realizing that I could start a blog simply featuring sports commercials. Anyway, it’s been said that dreams are a window into our unconscious mind. Some scientists believe that dreams, particularly nightmares, exist as a place to rehearse fight-or-flight situations. That certainly seems to be in Gatorade’s excellent new commercial. Kevin Durant drives to the hoop in a critical situation…and is blocked by Dwyane Wade. Luckily, it was just a nightmare. So Durant goes hard into his training (the intense training music is great.) And in the next meeting, Kevin Durant’s dream becomes Dwyane Wade’s nightmare. A twist! Adweek calls it “the Inception of salty-fruit-punch commercials.” I wonder where LeBron was in all this action.

%d bloggers like this: