TurboTax Free 2019 Really Emphasizes That It’s Free

TurboTax has a funny new campaign to advertise its Free 2019 edition. It uses various parodies of film…a courtroom scene, an action movie credits scene, and my favorite, a stereotypically inspiring football story. All of them repeatedly use “free” throughout…you know, to emphasize the freeness of TurboTax Free 2019. Elsewhere, TurboTax also has a Live edition where you can speak to a tax expert in real-time. That especially comes in handy when a woman named Lena (played by Adriana Trajkovski) wants to avoid interacting with a tech bro named Chad. Cat-culator…haha. The fact that Chad and Stacy are names used in the commercial also doesn’t seem like an accident.

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