The 2013 Joshys: Just Missed The Cut

Here we are near the end of the year, and so it’s time for the 3rd edition of The Joshys. In previous years, I avoided an overdone top 10 format, and instead went with some more interesting awards and categories. This year, I’m doing a top 10. Whatever. As always, the only requirement is that I must have written about each ad for it to appear on the list. That means some qualified candidates (The Epic Split and Camp Gyno, for example) didn’t make it. Before diving into the best of 2013, I’m going to mention five commercials that just missed the cut. These aren’t in any particular order.

Foot Locker’s “All Is Right”

I have a special appreciation when people are able to poke fun at ridiculous incidents from their past.

Coca-Cola: Here’s To Falling

An extremely cute and innocent ad about two young people “falling” at a Six Flags. The great “here’s to falling” tagline would prove unfortunate months later when a woman fell to her death off a Texas Six Flags roller coaster. Apparently, the ad was still being played in movie previews days later. Oof.

New Era’s Jackie Robinson Tribute

A quiet, classy, and moving tribute to an American hero.

GoPro’s Kitten Rescue

Oh man. This one made me so happy when I watched it, and then so bummed when I did a little digging into the aftermath. Nevertheless, it’s great work.

Honda’s Hands

I had kind of forgotten about this Honda ad, so I had to watch it again. Very simple and very compelling.

Foot Locker: Mike Tyson Returns Evander Holyfield’s Bitten-Off Ear

This great commercial created by BBDO New York starts with Kyrie Irving and his buddies being excited for the Week of Greatness at Foot Locker. Kyrie notes that it “feels like all is right with the world.” And thus starts his hilarously wistful daydream. Mike Tyson arrives at Evander Holyfield’s mansion and returns his ear, which he kept in formaldehyde (side note: part of Evander’s ear is actually at a great restaurant in my hometown of Cincinnati). Dennis Rodman buys a one-way ticket to North Korea. Craig Sager decides to burn his infamous suits. And Brett Favre knows when to quit…eating pie. Fantastic.

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