That Stupid Facebook Home Commercial

I’m busy watching basketball, so I’ll keep it short. This is random, boring, and ultimately quite lame. Here’s what AdFreak has to say about it.

Corona Light Misses The Mark

I enjoyed Corona Light’s Stan. But when doing an advertising campaign where all spots have the same formula, the writing has to be spot-on or the whole thing will fizzle. Take the Real American Heroes/Real Men of Genius campaign for Budweiser. There were more than 200 of these radio spots spanning 10 years. They all were basically the same, but the writing was so great that they were incredibly successful. For a more current example, here’s DirecTV’s awesome campaign. But Corona Light’s Mark falls a little flat. We all love Facebook and social media (this is today’s big news story), but it’s just not as accessible as Stan the working man. The song, which was unexpected and hypnotic before, is now pretty predictable. Plus, Stan is a funnier name than Mark. Is Mark based off Mark Zuckerberg? Hmm…

Aziz Ansari Goes All Out For American Express, But Fails Hilariously

Aziz Ansari is a funny, funny man. He puts his funniness to good use in this new American Express commercial, created by Ogilvy New York, and reported by Adweek.

I wonder where he didn’t want to go because “there’s beeeez in there.” And yeah, Facebook stalking is a major part of the modern dating game…a lot of people do it even before the first date. Aziz goes all out and racks up a big AmEx bill to try to woo Jessica, played by Stephanie Hunt. But it’s too much. Sorry, Aziz. At least he got some sweet deals. The Sync features is pretty cool…really goes to show how integrated social media is with our lives. A solid spot.

British Airways Gets Epic

I have a fondness for the epic. Tooling around on Facebook just seems more important when it’s paired with some epic music, like Explosions in the Sky. And now, here’s an epic commercial for British Airways. Awesome.

Bonus video: The making of this epic advert.

Optimistic Commercials For A Depressing Time

I don’t claim to be an expert about everything. But let’s face it: things are looking pretty bleak around America lately. A possibly innocent man was just executed. The economy continues to both suck and blow more than an insecure Ole Miss sorority girl. And let’s not forget Facebook had an facelift that many became irrationally pissy about (though of course not pissy enough to actually LEAVE Facebook). I originally planned to talk about optimistic commercials, but from a pessimistic and “real” perspective. But I couldn’t find those ads online, so that didn’t even work out.

Then it hit me. What’s the point really? Will me piling on the dreary stories actually change anything? I mean, being snarky and cynical can be great fun. But it’s not what I want to do this time. So if you want a downer, turn on the news. Or reread the first paragraph of this entry. The rest of this post is going to be good stuff. Here are some commercials that are uplifting to me.

This commercial for Prudential has some very striking visuals…showing a montage of sunrises across the country. It’s also interesting that the narration doesn’t start until more than halfway through, and is fairly understated. It conveys a sense of cautious optimism that can be, well, prudent to have.

OK, so this ad for winemaker Tasca d’Almerita isn’t uplifting in a traditional manner. But I saw it on AdFreak today, and have watched it like 4 times. It’s another one that’s visually beautiful and has great music and sound. And AdFreak is right, it really does double as a Sicily tourism video. Just watch it. It’ll put you in a good mood AND make you want to visit Sicily.

When I started writing this post, I immediately thought of an OfficeMax commercial from last year. It debuted in January 2010, on the heels of one of the worst economic years since the Great Depression. I love this ad. Again, it’s attractively shot, with the sunrise/morning as an optimistic symbol. But the acting is really what makes it great. Shannon O’Dowd has an outstanding performance as a woman who starts off nervous and tentative like most of us, but gains the confidence and poise that we all hope to have. It all builds up to her presentation and the line “2010 is going to be our best year ever, and here’s why”. Granted, I don’t recall 2010 being the best year ever, but hey, it’s a nice sentiment.

I don’t know when things are going to turn around. But it’s important that we all stay hopeful. A negative outlook very rarely brings a positive outcome. On the contrary, it’s often a self-fulfilling prophecy. When you expect bad things, they tend to happen. Trust me. I graduated from college in 2008, and haven’t accomplished much of anything since. A lot of it was my fault, and some came from outside forces. I’m at the point where I know what I want to do for a career…now the challenge is finding someone who will hire me to do it. I don’t know when it’s gonna happen. But it’s gonna happen. That’s what I have to tell myself, and that’s what we have to tell ourselves as a country. And it could always be worse. So I’ll close with an optimistic quote from an otherwise nihilistic song, 2Pac’s “Me Against the World”:

“Through every dark night, there’s a bright day/So no matter who hard it get, stick your chest out/Keep your head up, and handle it”

Bonus links: Songs that are uplifting: 2Pac’s “Keep Ya Head Up” and Jimmy Eat World’s “The Middle”

Songs that are supremely pleasant/relaxing: Frou Frou’s “Let Go” and Telepopmusik’s “Breathe”

Toyota Takes A Shot At The Facebook Generation, Is Right

Yeah, I get offended when nobody likes my Facebook status or the stupid stuff I post. And if I find out that somebody has defriended me, they’re basically dead to me. I’m 25, and this Toyota Venza commercial shows how our parents view us.

At least I’m self-aware. Oh, and this is definitely going on Facebook.

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