Woodford Reserve’s Stirring Kentucky Derby Ad

Until normal circumstances, the 146th Kentucky Derby would have been run yesterday. I don’t particularly care about horse racing, and still the Kentucky Derby is an event I’d love to attend in person. But like most everything else, it’s been postponed, and now is rescheduled until September. In this stirring commercial for Derby sponsor Woodford Reserve, Kentucky-born cellist Ben Sollee plays a rendition of “My Old Kentucky Home” in the winner’s circle of an empty Churchill Downs. That’s the state song of Kentucky, and is traditionally played at every Derby. It’s a lovely spot, created by Energy BBDO.

Pearle Vision Introduces Olivia

Early last year, Pearle Vision had a big hit with its touching “Ben’s Glasses” spot, which was ultimately one of my favorites of 2017. Now, they’re back with a new ad showcasing another young protagonist. Olivia is a girl whose interests are ones that aren’t typically seen as female. We see her working on the lighting of a small model house, practicing archery, and hitting tennis balls. She’s fascinated by a “Women in Space” exhibit, and reads about Joan of Arc. But with everything she does, her vision problems are apparent. So her parents take her to Pearle Vision, where she picks out a pair of glasses, and the optometrist gives her a picture of a bespectacled feminist icon: Billie Jean King. Olivia then adds King’s picture to her wall, where she’s put up a “Women Who Made History” display. Aww. It’s not quite as emotionally affecting as “Ben’s Glasses”, but still a very nice ad, created by Energy BBDO. The pretty song is “A New Start” by Tessa Rose Jackson.

Windex’s Emotional “Story of Lucy”

Windex is probably one of the last consumer products you’d have an emotional experience with, but sometimes the most touching ads come from the least likely suspects. In its lovely “The Story of Lucy”, Windex’s role seems to take a backseat, only being really prominently featured in the beginning and end. It’s more a tale about the relationship between a man and his daughter. The spot was created by Energy BBDO, who after making content for Pearle Vision and Extra Gum, seems to have found a niche with emotional commercials for boring categories. The lovely song featured is Grace VanderWaal’s “Beautiful Thing.” Also interesting: Grace is only 13. Wow.

Pearle Vision Shows Us Ben’s Big Glasses

A young boy, Ben, is wearing glasses that don’t quite look right on him. They’re way too big for him, and he seems to have trouble seeing with them. All sorts of mishaps ensue…he overruns the school bus, can’t zip his zipper, and loses the ability to pour orange juice into his glass. Plus, the glasses are always falling off. When Ben’s parents notice his problems, they take him to Pearle Vision, and we see the heartbreaking/heartwarming reason why he’s wearing them. The beautifully haunting song is “Weather” by Novo Amor. It’s a lovely and emotional ad, created by Energy BBDO.

Extra Gum’s Lovely New Commercial Follows A Young Couple’s Relationship

Extra Gum’s origami commercial from 2013 was extremely popular, and still stands as one of the most viewed and shared posts on this blog. Now there’s a followup created by Energy BBDO that hits on another emotional soft spot: young people in love. In “The Story of Sarah & Juan”, we follow a young couple’s relationship through good and bad, stretching from high school into adulthood. Extra Gum plays a prominent role of course and the ad culminates with pictures drawn on Extra wrappers of memorable moments in their relationship and then a picture of the next step. Haley Reinhart provides a version of Elvis Presley’s oft-covered “Can’t Help Falling In Love”, a song that always manages to sound beautiful. A lovely, sweet, and yes, a little sappy spot from Extra Gum. Here’s some more information about it from Adweek.

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