This Commercial Sucks: It’s A Buick, Not An Alexa

A man and a woman are in his new Buick. Well, she says it’s a Buick, but he says it’s an Alexa. See, it responds to “Alexa” and turns on the outdoor lights. That’s cool, but she’s pretty sure it’s a Buick. And he says it’s clearly an Alexa. Alexa gives them directions to their dinner spot, where the servers also squabble about whether it’s a Buick or an Alexa. Also, I can’t stand how in Buick commercials, someone always says “Nice Buick.” Nobody does that in real life. The Buick Encore GX has Alexa built-in, so they’re both right. Sort of. So stupid…this commercial sucks.

The Buick Encore GX Helps This Woman With A Surprise Dinner Party

This Buick Encore commercial debuted in mid-March, which is why we see an open office and people interacting with each other. If the NCAA Tournament happened this year, we would have seen it ad nauseam. Anyway, the woman gets a reminder for dinner with the Drakes, which she’d forgotten about. Whoops. So she asks Alexa to start her Buick Encore GX, and she’s on her way. After using automatic parking in front of the store, a man passes and says “Nice Buick!” Who says that in real life? Anyway, she picks out four salmon filets, and then it’s time for dinner. Except it’s dinner for their kids. Whoops again. Dinosaurs hate salmon, apparently. This commercial is pretty dumb. The song, which Buick has used in its ads for years now is a fun one though…“It’s Alright” by Matt and Kim. The woman is played by Jeannette Sousa.

That “Smiling Pile Of Poo” Emoji Buick Encore Commercial

I wrote about this Buick Encore spot back in October, but it’s getting aired again, so I’ll revisit it. Jill is very excited with her emojis. I guess we’re at a point where smiling pile of poo emojis aren’t that weird to have in an ad. What is weird is that only a few years ago, this commercial wouldn’t have made sense. Buick’s trying pretty hard to connect to the #millennials with this one. As for the attractive women, Akemi Look is the driver, and Gabrielle “Gabby” Lane is the passenger.

The Women From Those Buick Commercials

A blog reader wrote to me wondering the identities of the women in a Buick commercial. They have numerous ads running, so I’ll cover a few of them. The first one isn’t even new…it came out at least a year ago, but has been getting aired again. Two friends are going to their friend’s baby shower. One picked up a cake that says “girl.” Only problem is that the baby, who’s going to be named Taylor, will be a boy. So they run back to the bakery for a “boy” cake. The brunette is Caitlin McHugh, and the blonde is Arielle Vandenberg, who also played the wife in State Farm’s popular “Never” ad.

In the second commercial, a woman parks her Buick Enclave and a bunch of kids pop out. Another woman passing by comments about how much room it has for “those little maniacs”, and suggests to her husband that they should have a ton more kids. Only they have three active ones already. Vanessa Rubio plays the Buick Enclave mom.. The husband of the stroller mom is Robert Belushi, who’s the son of Jim and the nephew of John. The song playing in both commercials is “It’s Alright” by Matt & Kim.

 

What Emoji Would You Give This Buick Encore Commercial?

I guess we’re at the point where it’s not too weird that “smiling pile of poo” emojis end up in advertising. What is weird is thinking that if this Buick Encore spot came out just a few years ago, people would be totally confused. The driver is played by Akemi Look, while the passenger is Gabby Lane. And that song, which Buick has used in many of its commercials, is “It’s Alright” by Matt and Kim.

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