That “Smiling Pile Of Poo” Emoji Buick Encore Commercial

I wrote about this Buick Encore spot back in October, but it’s getting aired again, so I’ll revisit it. Jill is very excited with her emojis. I guess we’re at a point where smiling pile of poo emojis aren’t that weird to have in an ad. What is weird is that only a few years ago, this commercial wouldn’t have made sense. Buick’s trying pretty hard to connect to the #millennials with this one. As for the attractive women, Akemi Look is the driver, and Gabrielle “Gabby” Lane is the passenger.

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The Women From Those Buick Commercials

A blog reader wrote to me wondering the identities of the women in a Buick commercial. They have numerous ads running, so I’ll cover a few of them. The first one isn’t even new…it came out at least a year ago, but has been getting aired again. Two friends are going to their friend’s baby shower. One picked up a cake that says “girl.” Only problem is that the baby, who’s going to be named Taylor, will be a boy. So they run back to the bakery for a “boy” cake. The brunette is Caitlin McHugh, and the blonde is Arielle Vandenberg, who also played the wife in State Farm’s popular “Never” ad.

In the second commercial, a woman parks her Buick Enclave and a bunch of kids pop out. Another woman passing by comments about how much room it has for “those little maniacs”, and suggests to her husband that they should have a ton more kids. Only they have three active ones already. Vanessa Rubio plays the Buick Enclave mom.. The husband of the stroller mom is Robert Belushi, who’s the son of Jim and the nephew of John. The song playing in both commercials is “It’s Alright” by Matt & Kim.

 

What Emoji Would You Give This Buick Encore Commercial?

I guess we’re at the point where it’s not too weird that “smiling pile of poo” emojis end up in advertising. What is weird is thinking that if this Buick Encore spot came out just a few years ago, people would be totally confused. The driver is played by Akemi Look, while the passenger is Gabby Lane. And that song, which Buick has used in many of its commercials, is “It’s Alright” by Matt and Kim.

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