Remembering 9/11: Spike Lee And Empire State Of Mind

I wrote about this video when it came out. And now, a year later on the 11th anniversary of 9/11, it seems like a good time to revisit. Spectacular work…I love that it doesn’t come across as an ad. The viewer isn’t aware that it was sponsored by State Farm until the last few seconds. And of course, watching this has added significance now that I live in New York City.

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The New NY Works For Business, Says Robert De Niro

Empire State Development has introduced new spots from BBDO which tout New York (the whole state, not just the city) as a great place to do business. The lead commercial is narrated by Robert De Niro, shot by Spike Lee and features the anthemic sounds of “Empire State of Mind.” It’s good, solid stuff…not groundbreaking, but since it came on the TV while I’m in New York applying to jobs online, it just seemed appropriate to put it on here.

Remembering 9/11: Spike Lee And Empire State Of Mind

Today marks the 10th anniversary of the September 11 terrorist attacks. State Farm teamed up with Spike Lee to create this spot. It features diverse locations in New York City while following a group of children en route to a firehouse (actually four different firehouses). It also has the children singing the hook to “Empire State Of Mind”. Stirring and powerful. Of all the 9/11 tribute commercials I’ve seen during a long day of football, this one is the best.

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