That “Smiling Pile Of Poo” Emoji Buick Encore Commercial

I wrote about this Buick Encore spot back in October, but it’s getting aired again, so I’ll revisit it. Jill is very excited with her emojis. I guess we’re at a point where smiling pile of poo emojis aren’t that weird to have in an ad. What is weird is that only a few years ago, this commercial wouldn’t have made sense. Buick’s trying pretty hard to connect to the #millennials with this one. As for the attractive women, Akemi Look is the driver, and Gabrielle “Gabby” Lane is the passenger.

Pepsi Remakes Its Classic Cindy Crawford Commercial With Emojis

Cindy Crawford starred in this iconic 1992 Pepsi Super Bowl commercial, which further catapulted her into the supermodel and pop culture stratosphere. Now Pepsi has remade it with emojis. In their words, “it’s been Pepsi eMOLEjified”, which is a pun that’s part clever and part makes me want to throw something. As for the spot, I find it to be a big ehh. Maybe it’ll cause some nostalgia for people who remember the original, but it’s just reminding me that emojis and hashtags shouldn’t be used too much in advertising. It just makes it look like you’re trying too hard to appeal to the youth. And speaking of the youth, I doubt they’ll really get the reference to the original ad, unless they’ve seen the funny James Corden parody.

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