Yoplait Says To Mom On

Are you someone who has a “live and let live” philosophy about other people, or are you someone who’s more judgmental? I’d venture to say that most would respond that they’re the “live and let live” type even if they truly aren’t, just because it sounds better. In Yoplait’s new spot from 72andSunny, the yogurt brand leans to the non-judgmental side with the tagline “Mom On.” It’s part of a larger campaign with a plethora of videos on YouTube. The ad shows moms doing activities that some might object to…breastfeeding in public, not breastfeeding, working/not working, and bribing the kids all come up, among other things. The woman drinking “mom’s special juice” (wine) is a hoot. It concludes with a mom touting Yoplait over “cage-free Norwegian help milk” stuff, because her daughter loves it. Taking a shot at pretentious organics…nice. So, Mom On! In case you’re wondering, the double stroller mom is played by Jessica Caesar, and the wine mom is Elizabeth Clare.

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