Kmart Has Big Gas Savings

Kmart’s “Ship My Pants” was hugely popular, garnering more than 17 million views on YouTube since being released about six weeks ago. So it seems natural for them to release a followup to such a buzzed-about video. And here it is…the punny “Big Gas Savings.” Maybe not quite as hilarious as Ship My Pants, since the shock factor is gone. But still very funny.

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Kmart Will Ship Your Pants

It’s kind of crazy that I hadn’t seen Kmart’s “Ship My Pants” (created by Draftfcb) until today. It’s gone wicked contagious (I’m so sick of the term “viral”) since being uploaded to YouTube on April 10. More than 10 million views…wow. According to AdFreak, “Ship My Pants” has an astonishing one share for every nine views. Anyway, the commercial itself follows the Booking.com method of copy that only sounds vulgar. But I think it does a better job. And we learn that Kmart can ship your pants, ship your drawers, ship your nighty, and ship your bed! For free! Useful, funny, and punny. A winning combination. For now it’s only online, but a TV run should be coming soon. If you haven’t already seen it, here it is. You’ll probably react like a tittering twelve year old.

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