Nissan Pays Homage To Its Truck Forebears Chevy, Ford, And Dodge

It’s a bold (and rare) step to praise your direct competitors, but that’s just what Nissan does in a new commercial for its new Titan Xd pickup truck. Created by TBWA/Chiat/Day, “Shoulders of Giants” includes a voiceover talking about giants. We see different heroes- firefighters, astronauts, football players. Those scenes alternate with ones of kids being kids…exploring, running, dreaming. After a young boy jumps off a cliff into a swimming hole, the focus changes and the voiceover discusses “those who’ve gone before us.” It gives shout-outs to Chevy, Ford, and Dodge and images of those trucks are seen. Nissan thanks those trucks for coming before, and introduces its own Titan Xd. Bold, compelling, classy, and ultimately a great ad.

Ron Burgundy’s Funny And Goofy Dodge Durango Commercials

First off, this is the 500th post on Commercial Society. So that’s cool. Ron Burgundy is also cool, and he’s starring in this wacky Dodge Durango campaign created by Wieden+Kennedy. Here’s more information on the campaign from Adfreak, and the first six spots (another 67 are planned online!)

Chrysler’s Second Half In America

Another big story I found out from AdFreak. I was in the distinct minority about Chrysler’s “Halftime in America” narrated by Clint Eastwood. It was one of the most popular Super Bowl commercials this year, but I felt underwhelmed. While I did like the copy, I thought the entire product was somewhat draggy and the huge cost undermined its message for me. In short, it was a commercial I thought I should have loved, but instead found overrated. Chrysler is debuting four new spots this weekend in the campaign created by Wieden+Kennedy. The commercials are for Chrysler’s four brands: Chrysler, Dodge, Jeep, and Ram. Alright, you got me. These are great.

Dodge Wants You To Take (And Find) A Journey: The East

The last Dodge Journey is up for grabs, and it’s in the East. Here are the clues. There’s also a live feed on Dodge’s YouTube channel.

500 miles: Started in Albany, NY. Crossing a bridge. The Malta Drive-In…Malta, NY. Wild West Ranch is in Lake George, NY. And crossing into Vermont.

450 miles: The oldest organized sporting venue in the US. Saratoga Race Course in Saratoga Springs, NY.

425 miles: Queen of American Lakes. Lake George.

400 miles: Friends Lake, NY. Or more accurately, Chestertown, NY.

375 miles: The finish of the Adirondack Marathon. Around Schroon Lake. So now it’s in a 375 mile radius around Schroon Lake, NY. Could be anywhere in that area. Upper New England? Canada? The Atlantic Ocean? (That would be a twist!) Good luck!

And the Journey was found on the Atlantic Coast of Maine.

9/27 epilogue: I thought this was a really cool campaign (which also provided a big bump in views for this blog). But it definitely did have some problems.

Dodge Wants You To Take (And Find) A Journey: The Midwest

It’s time for the 2nd Dodge Journey. The first was found in the Sierra Nevada, near Sorensens, California. Now it’s in the Midwest, an area where I live, though not according to Dodge’s map. Here’s the clues. They can also be found on Dodge’s YouTube channel.

200 miles: Well, it looks like it’s leaving a major city. It passed though Yukon, OK…a suburb of Oklahoma City. It’s on Route 66. A parade. El Reno, another suburb of Oklahoma City. Crossing a bridge. Dairy Best Drive In, that looks to be in Clinton, OK…still on Route 66. And the Journey is somewhere near a hot air balloon.

150 miles: The world’s largest fried onion hamburger. That’s in El Reno, OK. We were already there. But you might want to eat it “as far away as humanly possible”. Like in a field with a lone tree.

100 miles: This one is tougher. These seem to be cabins in Red Rock Canyon State Park, near Hinton, in west-central Oklahoma.

50 miles: Getting hotter. The Route 66 Museum in Clinton, OK. We’ve discovered that the Journey is definitely in Oklahoma. The 25 mile clue is next, and it’s coming at an unknown time. So I may or may not be here for a real-time update. Contrary to popular belief, I actually do leave the house sometimes.

It’s been found. In the Black Kettle National Grassland, close to Cheyenne, OK.

Dodge Wants You To Take (And Find) A Journey

Getting out and actually doing things has seemed to be a recent advertising theme, especially in car commercials. And this new campaign by Wieden+Kennedy raises the bar.

It’s a great ad to start with. But the entire campaign is what makes it even more interesting. As reported on AdWeek, Dodge randomly placed 3 Journey crossovers across America, in the East, Midwest, and West. It’s like a sleuthing game. TV spots (the first debuted earlier today, the next ones will be on September 16 and 23) will reveal clues about the location of the vehicle. Additional videos and clues can be found on Dodge’s YouTube page. You have to reach the Dodge Journey, state your name on camera, and if you’re the first, it’s yours. The first one has been found somewhere in the Sierra Nevada in California. Now that sounds like an adventure. And a genius way to build awareness and buzz.

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