The 2013 Joshys: #10-8

#10: Mike’s Golf Shop

Mike’s Golf Shop slips in at the #10 slot in large part due to how low-budget this commercial is. Shot by Mike on his phone, it basically cost nothing, and still has racked up 400,000 views on YouTube. Not bad. The “we buy golf clubs” becomes a hypnotic mantra along the lines of “Head On: Apply directly to the forehead!” And the halting start with “This here’s Mike! Down at Mike’s Golf…Shop” cracks me up.

#9: Geico and Dikembe Mutombo

OK. Geico’s “Hump Day” was one of this year’s best-received, most viral, and most meme-worthy ads. But as a sports fan, I actually enjoyed this one a little more.

#8: The Anti-Defamation League Imagines

There’s possibly no question more haunting than “what if?” Still, the lessons we learned from these inspirational figures who were cut down because of hatred will continue to guide us into the future.

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Dikembe Mutombo Swats For Geico

I’m not a fan of the doofy Geico musical duo. I find them to be smarmy and annoying. But any commercial that features retired NBA great Dikembe Mutombo swatting away things and doing his trademark finger wag is a winner in my book.

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