Devour Goes All In On Frozen Food Porn For The Super Bowl

Pretty much all of the big Super Bowl ads are released early online, and it’s been like that for years now. I generally try to avoid watching or even reading too much about them, because I still like to be surprised. But it doesn’t always work for me. Anyway, here’s one from frozen foods line Devour, which has positioned itself as sort of a “Hungry-Man for the modern man.” Devour has also become well-known for its raunchy advertising and this one fits right in. So much so that this uncensored version won’t be aired during the Super Bowl, and a tamer version will be in its place. What’s so naughty about this one? Well, it’s the story of a couple where the boyfriend is addicted to “frozen food porn.” We’re treated to some hot frozen food action, complete with a hidden stash and some suggestive forking. But it’s alright I guess, because now they’re watching amateur food videos together. It’s about as subtle as a sledgehammer, and it’s meant to be that way. I’d imagine even the tame version will ruffle certain people’s feathers, so I bet the world would really burn if they tried to put this dirty version on during the Super Bowl. Anyone know who play the couple in this Devour ad?

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Devour Has Food You Want To Fork

There’s nothing inherently wrong with using sex in advertising. While you can debate the validity of the adage “sex sells”, it does exist for a reason. But one of the problems that comes up with sexy commercials is that they often come across as limp, uninspired, and unoriginal. The kind of idea that gets brought up when nobody has anything better, and you just want to go home (or to lunch). In this case though, I guess that lame idea worked for Kraft Heinz (forgot they merged) in these spots for its new male-targeted frozen meals, Devour. The first ad involves a mechanic talking dirty to his bacon mac & cheese and spanking it with his fork. The second one has the classic scenario of the pool boy and the bored housewife. He really enjoys his chicken enchiladas, and they both love the creaminess of the meal. These ads are a big yawn for me.

 

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