Baseball, Hot Dogs, Apple Pie, And Chevrolet

This 1975 Chevrolet commercial featured a jingle that became a classic. It came out more than 10 years before I was born, but “baseball, hot dogs, apple pie, and Chevrolet” is still familiar to me. I don’t know why jingles are rare in current commercials. They can be extremely catchy, and I think it’s a proven fact that people have better recall when presented with a song (that was pretty much the purpose of Schoolhouse Rock). Here’s another ad from 1975 with a famous jingle. Even if you don’t eat Big Macs, there’s a pretty good chance you know the ingredients.

So that brings me to these new Chevy ads, which show a variety of people (most too young to remember the original) singing the catchy jingle. That little girl is just adorable. There’s also two shorter, stand-alone commercials featuring Detroit Tigers stars Prince Fielder and Justin Verlander singing quietly to themselves while on the field. It’s fortunate that the Tigers have two really marketable players. If they had the roster of say, the Astros, Royals, or the 2003 Tigers team, these commercials probably wouldn’t have been made.

ESPN Shows Men What Not To Do

A few announcements. First, this is the 100th post on Commercial Society. I’m the type who has a habit of starting projects with a lot of enthusiasm, only to abandon them quickly with equal enthusiasm, so I’m glad that I’ve been doing this for almost 4 months and 100 posts. Second, I’m shortly going to reach 3,000 pageviews. So thank you for reading, and if you haven’t been reading, you probably should.

One of the most interesting aspects about being a sports fan is considering WHY you’re actually such a big fan. Jerry Seinfeld once said that rooting for a team is really like rooting for clothes. In a sense he’s right, but there’s so much more than that. Sports teams bring pride (though sometimes shame), and a feeling of identity to their supporters. Life is transitory. Most people live in different places and friendships/relationships will often come and go. A team might be the only constant over a lifetime. In 2004, I was a college freshman in the Boston area. That year, the Boston Red Sox won the World Series for the first time since 1918. Near school, there was a cemetery which I occasionally walked through. In the weeks after they won, there was a lot of Red Sox World Champions memorabilia on and around gravestones. It was a way of saying “the Red Sox finally did it, and I wish you were there to see.” That’s what being a fan means.

But as serious as fandom can be, there’s one situation where it shouldn’t be involved.

Funny. All her life, the woman has been talking and dreaming about the perfect proposal. When her Jimmy Fallon lookalike boyfriend (intentional?) finally pops the question, it’s on the Jumbotron at a baseball game. She says “sure”, but her face says it all. Guys, step it up. I know Detroit isn’t the world’s greatest place, but surely there’s a better place to propose than at Comerica Park in front of 40,000 people. Of course, this happens all the time to the point where it’s cliche. Another downside is that it puts a huge amount of pressure on the woman to say yes. Otherwise, both man and woman end up appearing idiotic, like these poor people (the second link is amazing, since the announcer is joking about the woman saying no right before it happens). So propose somewhere more meaningful, more intimate, and more private. Just remember, the Jumbotron is for cheesy dancing, not cheesy proposals.

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