Budweiser’s Tribute To #2, Derek Jeter

On Sunday, New York Yankees legend Derek Jeter will have his #2 retired by the team. The Yankees have had such a long and storied history that there will be no single digit numbers that haven’t been retired (except for 0). Whether you’re a Yankees lover or hater, Derek Jeter’s impact as a baseball icon cannot be downplayed. So Budweiser’s new tribute ad, fittingly called “This Bud’s for 2”, pays homage to Jeter. The spot opens with his final at-bat at Yankee Stadium in 2014, where he struck a walk-off single. A storybook ending, truly. The ad goes on to show various locales in New York, where the number 2 is being removed, and replaced with his #2 Yankees decal. We see various highlights of Jeter’s career, while the city honors him. It’s a stirring ad from Budweiser, created by VaynerMedia.

Gatorade Showcases Peyton Manning’s Letters

Peyton Manning retired this March after 18 seasons in the NFL. His last season was a tough one featuring injuries, multiple controversies, and the worst statistics of his career. But the Broncos won the Super Bowl, and Peyton left on top. In this new Gatorade spot, we learn that Peyton Manning sent out hundreds of handwritten letters to people in all walks of life…teammates, rivals, coaches, family and friends, other athletes, and dedicated fans. Some of the letters are read aloud by those who received them, resulting in a stirring and touching tribute of an ad. Great stuff.

DirecTV Enlists Hannah Davis And A Talking Horse

DirecTV has apparently ended its Rob Lowe campaign amid criticisms that it contained false claims. It was a funny campaign, but getting kinda old. Now DirecTV is going in a different direction, with spots featuring 2015 Sports Illustrated Swimsuit Issue cover model/ Derek Jeter’s main squeeze, Hannah Davis. And a talking horse. Hannah Davis is nice to look at, but these are stupid commercials.

Gatorade Shows Derek Jeter Saying Goodbye To The Bronx

It’s the end of the baseball season, and with the New York Yankees soon to be mathematically eliminated, Derek Jeter will play his last games. This isn’t a surprise; Jeter announced in February that this would be his last season. All year, Major League Baseball, the Yankees, and opposing teams have honored Jeter in various ways. At times, the lovefest has seemed interminable, and cynics could make the point that the Yankees used Jeter as a marketing chip for a mediocre team. But Derek Jeter has been an iconic baseball player (probably the face of baseball) for nearly two decades, and you can’t argue with the impact he’s had on the game. In this fantastic Gatorade commercial, Derek Jeter takes a stroll thought the Bronx around Yankee Stadium, interacting with fans. It was shot in July before a home game, with a few blocks around the stadium being roped off. Jeter suggested the spot’s premise and musical backing of Frank Sinatra’s “My Way”, which makes it even better.

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