Liquid-Plumr Urgent Clear Is For Those Who Need It NOW

Following in the footsteps of last year’s wildly suggestive (and wildly popular) Double Impact spot, Liquid-Plumr has a new commercial for a new product called Urgent Clear. As the name suggests, it’s for those plumbing situations that just can’t wait. Luckily, when the daydreaming woman tells the hunky plumber named Peter that she only has 10 minutes, he informs her that he only needs seven. Then the Barry White-ish voiceover begins. And of course, the real-life Peter is drilling. This one will have people talking about Liquid-Plumr for sure.

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Does Liquid-Plumr Double Impact Make You Hot?

Methinks the copywriters of this Liquid-Plumr Double Impact spot were men. Here’s the “innuendo stuffed” commercial, created by DDB San Francisco.

Wow. Ballsy. A commercial that’s simply slathered with saucy sexual suggestiveness. It reminds me of a recent Crystal Light commercial, except that Liquid-Plumr’s is one big innuendo. Even after the fantasy, there’s meat and melons…very unsubtle imagery. I think it’s a smart move for brands that are “there” (fairly well-known but not highly discussed) like Liquid-Plumr or Crystal Light to have such splashy spots. We’re talking about them now, right? I’m just waiting for Drain-O’s “oh ohh ohhh” response.

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