Coors Light Is The Official Beer Of Drinking In The Shower And Being Done Wearing A Bra

A shower beer can be delightful, especially after a long, hot day. And I’m told that taking a bra off at the end of the day is just fantastic. So Coors Light wants to be the official beer of both showers and bra removal. Well then. Memorable. I also got a good chuckle from the tiny “do not attempt” with the shower beer. The song from the shower spot is “A Mi Manera” by Gipsy Kings, while the song from the bra ad is “Pressure Drop” by Toots and the Maytals. If I find out the identities of the man and woman in these commercials, I’ll add that info.

Coors Light Presents The World’s Easiest Bar Exam

The video quality is crap, but this was the best I could find. So sue me.

I’m not in law school, but I hear the bar exam is more complicated than that. You probably shouldn’t be a lawyer if you can’t tell when beer is cold. Besides, who wants beer to be that “super cold”? Would give me a brain freeze.

And here’s the version that’s airing more often now. The one with the girlfriend, the missed date, and the guy with the world’s biggest shit-eating grin.

Despite Their Commercials, Miller Lite Still Isn’t Manly

I’ve spent an embarrassingly large amount of the last 4+ years in bars. In preparing for this post, I suddenly realized that I have never knowingly seen another guy drinking Miller Lite. Bud Light and Coors Light? Yeah. Miller High Life? Uh huh. But not Miller Lite. Perhaps gaining this key demographic is why Miller Lite has the “Man Up” campaign currently running. If beer companies were really honest, they would highlight the main attributes of light beer: it’s dirt cheap and goes down like water so you can drink them all night. But with MADD, those pesky “please drink responsibly” announcements, and maybe even a little social consciousness, these don’t happen. Anyway, on to Miller Lite’s latest:

Ridiculous. The beer cart girl at your local golf course does not look like that. And your friends won’t treat you like a woman for not ordering Miller Lite. In fact, with enough beer in you, you might chase them with your club and show them who’s a man. Though I do confess a certain liking for the snarky bartendresses (I like my women with some sass). But really, the series is just getting old. Man up, Miller Lite. Find a new pitch. This one isn’t working.

Heineken Kicks The Competition In The Can

I’ve always found it bizarre how concerned American beer companies are with the designs of their bottles and cans. You don’t hear much about the quality of the beer, just about the bottles/cans and vague claims of “drinkability”. Heineken cuts right to the chase in this very simple commercial. There’s no gimmicks, just the beer.

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