That Skippy Commercial With “Uptown Funk”

Bruno Mars and Mark Ronson’s “Uptown Funk” was the #1 song of 2015. One of the tune’s lyrics was “smoother than a fresh jar of Skippy.” So it seems surprising that Skippy waited so long to capitalize on this reference, but they finally have in their new campaign from BBDO Minneapolis. Cooper Friedman plays the young protagonist, and I’m conflicted about whether he’s a cool kid or whether I want to smack him.

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