Nissan Pays Homage To Its Truck Forebears Chevy, Ford, And Dodge

It’s a bold (and rare) step to praise your direct competitors, but that’s just what Nissan does in a new commercial for its new Titan Xd pickup truck. Created by TBWA/Chiat/Day, “Shoulders of Giants” includes a voiceover talking about giants. We see different heroes- firefighters, astronauts, football players. Those scenes alternate with ones of kids being kids…exploring, running, dreaming. After a young boy jumps off a cliff into a swimming hole, the focus changes and the voiceover discusses “those who’ve gone before us.” It gives shout-outs to Chevy, Ford, and Dodge and images of those trucks are seen. Nissan thanks those trucks for coming before, and introduces its own Titan Xd. Bold, compelling, classy, and ultimately a great ad.

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This Commercial Sucks: Chevy Colorado’s Focus Group

These have been out for about a month, but I’ve just seen them in the last few days. So we have a focus group setup, with participants being asked about two men: one standing in front of a sedan, and one standing in front of a truck. What results is awful, stereotypical stuff.

Chevy’s Emotional Dog Commercial

This Chevrolet ad was one of the finalists for the company’s film competition, where the winner would be shown during the Oscars. It didn’t win, but has become quite popular on YouTube. It’s not hard to see why it’s a sentimental favorite. The tale of Maddie the Golden Retriever is beautifully filmed and has obviously struck a chord with many. Told in reverse flashback, we first see a young woman saying goodbye to Maddie, and then we see all her important life experiences with Maddie accompanying, all the way back to when Maddie is a puppy and her owner is a young girl. And it’s all tied into Chevy…the car is also “a best friend for life’s journey.” Some have appreciated the artistic value of the ad, while decrying the Chevy-centric message as manipulative and cloying. But isn’t all advertising manipulative? What do you think?

 

Baseball, Hot Dogs, Apple Pie, And Chevrolet

This 1975 Chevrolet commercial featured a jingle that became a classic. It came out more than 10 years before I was born, but “baseball, hot dogs, apple pie, and Chevrolet” is still familiar to me. I don’t know why jingles are rare in current commercials. They can be extremely catchy, and I think it’s a proven fact that people have better recall when presented with a song (that was pretty much the purpose of Schoolhouse Rock). Here’s another ad from 1975 with a famous jingle. Even if you don’t eat Big Macs, there’s a pretty good chance you know the ingredients.

So that brings me to these new Chevy ads, which show a variety of people (most too young to remember the original) singing the catchy jingle. That little girl is just adorable. There’s also two shorter, stand-alone commercials featuring Detroit Tigers stars Prince Fielder and Justin Verlander singing quietly to themselves while on the field. It’s fortunate that the Tigers have two really marketable players. If they had the roster of say, the Astros, Royals, or the 2003 Tigers team, these commercials probably wouldn’t have been made.

The Chevy Volt Will Save You A Crapload Of Money, Apparently

She meant boatload. Crap is an underused commercial word…I had to replay this one to make sure I heard it right. Priya is quite cute. But in all seriousness, how much is a “crapload”? Chevy probably needs to advertise the Volt though, because it seems they aren’t selling so good.

Chevy, Santa, And The Deer (Err…Fish) Hunter

Chevrolet has like 8 billion new commercials featuring Santa Claus as a salesman named Nick (Get it? St Nick…) But here’s the standout one. The funny one where the man says he hunts deer and then realizing he’s talking to Santa, changes his response to fish. Good stuff.

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