Chase: Jason Wu Has A Cute, Fat Cat

Designer Jason Wu is a natural while putting on a runway show for New York Fashion Week. And he also sets up recurring payments for cat sitting to his neighbor Emma with the Chase mobile app. $100 for cat sitting? Sounds good! That is one cute kitty (adorably named Peaches), who’s “now ready for the catwalk.” The cat looks like she’s smiling at the end…is that real or simulated? Meow! Emma is quite cute too. Anyone know who plays her?

Advertisements

Chase: Michaela DePrince Stained Her Sister’s Sweater

Even though I write this blog, there are a lot of commercials that I see and never bother to write about. This Chase commercial has been out since late January and I’ve seen it a lot. It’s fine…I like the sudden shift from classy ballet to the reality of Michaela DePrince paying her sister from the Chase mobile app for the sweater she stained. But this last time that I watched it, I really started to pay attention to that lovely piano music. And then it hit me…that’s a piano version of “Wrecking Ball.” Yup, Miley Cyrus’ “Wrecking Ball”, a song that I believe will go down as one of this decade’s best (and possibly the most memorable video). Funny how sometimes you just suddenly realize things.

Chase, Serena Williams, And “Mama Said Knock You Out”

Tonight, Serena Williams will make her return to the US Open. This comes a year after facing life-threatening complications while giving birth to her first child, Alexis. But don’t call it a comeback. This Chase ad is rousing, and features both Alexis and a voiceover with the lyrics of LL Cool J’s classic “Mama Said Knock You Out.” It’s the second recent high-profile spot Serena’s done for Chase (no, I don’t know where to get that necklace to answer some of that post’s comments). Nike also released a new Serena Williams commercial today, alternating between footage of her training as a child with her father and highlights of her as a tennis pro. Nice work from both Chase and Nike.

Chase: Serena Williams And “I Put A Spell On You”

In this new Chase ad, Serena Williams is on a run, when she sees a blue necklace at a market. She just has to have it, and fortunately she can get cash at a Chase ATM with just a tap of her phone. As noted by a few commenters, the nice necklace is Rain Drop by Hayley Style. The entrancing song is a cover of Screamin’ Jay Hawkins’ “I Put a Spell on You”, performed by Barns Courtney. And until I find a better version online, this one someone took off their TV will have to do.

Tuesday Throwback: Chase Sapphire, An Expensive Dress, And Frank Sinatra’s “The Way You Look Tonight”

A lot of these Tuesday Throwback posts come from hearing a song that triggers a commercial memory. Frank Sinatra’s “The Way You Look Tonight” is an absolutely beautiful song. This 2009 Chase Sapphire commercial evokes some of the class of that tune by showing a kinda wealthy looking married couple, with the man explaining that they can use their Chase Sapphire points to “take a break.” Two problems with this spot though: first, the dialogue sounds too much like an ad, and not how regular people would talk. Second, the revelation that the wife used their points on a dress, albeit a rather attractive one, is pretty obnoxious. The husband is played by David Starzyk, and the wife is Molly Culver. Here’s the dress commercial, and a few more featuring the same couple from this campaign.

 

What’s That Song?

Music can be a crucial addition to any commercial. Being featured in advertising can help any rising artist break out. In this post, I will write about ads where songs are important, and give you the name and artist.

Artist: The Non-Commissioned Officers, Song: “Evolve”

In a commercial where a monkey accompanies a man to a party, it seems natural that it would be backed by a song called “Evolve”. Maybe it’s just the people I know, but I feel like women would be more receptive to a guy with a spider monkey on his shoulder. But it definitely isn’t the best way to fight flakes. I guess Garnier Fructis is going for a male audience here, but it doesn’t have a very male-sounding name. I always used to get Garnier Fructis confused with Clairol Herbal Essences.

Artist: Tim Myers, Song: “Under Control”

I actually didn’t remember what commercial this bouncy song was in, which is probably not what Chase wants to hear. In a note that only I may find interesting, Tim Myers was the bass player in OneRepublic from 2004-07. He left the band a year before they hit it big with “Apologize”, a song that was #1 in 16 countries, though only peaked at #2 in the US. Whatever guys, it’s a great song!

Artist: Jonsi, Song: “Go Do”

Jonsi is (maybe) better known as the lead singer of Icelandic post-rock band Sigur Ros. Ford Explorer’s ad sure is visually appealing and makes the viewer actually want to “go do” something. But these commercials seem to inevitably be followed by a lunkheaded fast food spot and me scratching myself.

Artist: M. Ward, Song: “Here Comes The Sun Again”

Aww. Sort of takes on the vibe of the Ford Explorer commercial, with a romantic twist. Very cute commercial and song.

Artist: Heart, Song: “What About Love”

By far the best known song on this list. This is part of Swiffer’s somewhat strange campaign using love songs from the ’70s and ’80s. A few weeks ago, I was at the grocery store, in the cleaning aisle, right next to all the Swiffer products when “What About Love” came on. It was the fantasy of any Swiffer brand executive, except of course that I didn’t buy any Swiffer.

Commercial Society Will Be Back In A New York Minute

Loyal reader(s):

I will be in New York City for the next week, so my posts will be less frequent. I will try to update a few times, but my main foci will be eating, drinking, museuming, wandering, and hopefully a little job scouting. I will leave you with some New York-related music, each with a commercial tie-in. And just remember that absence makes the heart grow fonder.

A new classic. Jay’s rap is good here, but the Alicia Keys hook makes this song. And according to this ad, the hook is best heard on an HP computer.

When you listen to “Rhapsody in Blue”, you can just see the hustle and bustle of Jazz Age New York. To a lesser extent, you might think of United Airlines.

If there was one person past or present that I’d want to have a night on the town with, Frank Sinatra would be on the short list. Here, Ol’ Blue Eyes adds some class to this Chase Sapphire spot.

%d bloggers like this: