Tuesday Throwback: Chase Sapphire, An Expensive Dress, And Frank Sinatra’s “The Way You Look Tonight”

A lot of these Tuesday Throwback posts come from hearing a song that triggers a commercial memory. Frank Sinatra’s “The Way You Look Tonight” is an absolutely beautiful song. This 2009 Chase Sapphire commercial evokes some of the class of that tune by showing a kinda wealthy looking married couple, with the man explaining that they can use their Chase Sapphire points to “take a break.” Two problems with this spot though: first, the dialogue sounds too much like an ad, and not how regular people would talk. Second, the revelation that the wife used their points on a dress, albeit a rather attractive one, is pretty obnoxious. The husband is played by David Starzyk, and the wife is Molly Culver. Here’s the dress commercial, and a few more featuring the same couple from this campaign.

 

What’s That Song?

Music can be a crucial addition to any commercial. Being featured in advertising can help any rising artist break out. In this post, I will write about ads where songs are important, and give you the name and artist.

Artist: The Non-Commissioned Officers, Song: “Evolve”

In a commercial where a monkey accompanies a man to a party, it seems natural that it would be backed by a song called “Evolve”. Maybe it’s just the people I know, but I feel like women would be more receptive to a guy with a spider monkey on his shoulder. But it definitely isn’t the best way to fight flakes. I guess Garnier Fructis is going for a male audience here, but it doesn’t have a very male-sounding name. I always used to get Garnier Fructis confused with Clairol Herbal Essences.

Artist: Tim Myers, Song: “Under Control”

I actually didn’t remember what commercial this bouncy song was in, which is probably not what Chase wants to hear. In a note that only I may find interesting, Tim Myers was the bass player in OneRepublic from 2004-07. He left the band a year before they hit it big with “Apologize”, a song that was #1 in 16 countries, though only peaked at #2 in the US. Whatever guys, it’s a great song!

Artist: Jonsi, Song: “Go Do”

Jonsi is (maybe) better known as the lead singer of Icelandic post-rock band Sigur Ros. Ford Explorer’s ad sure is visually appealing and makes the viewer actually want to “go do” something. But these commercials seem to inevitably be followed by a lunkheaded fast food spot and me scratching myself.

Artist: M. Ward, Song: “Here Comes The Sun Again”

Aww. Sort of takes on the vibe of the Ford Explorer commercial, with a romantic twist. Very cute commercial and song.

Artist: Heart, Song: “What About Love”

By far the best known song on this list. This is part of Swiffer’s somewhat strange campaign using love songs from the ’70s and ’80s. A few weeks ago, I was at the grocery store, in the cleaning aisle, right next to all the Swiffer products when “What About Love” came on. It was the fantasy of any Swiffer brand executive, except of course that I didn’t buy any Swiffer.

Commercial Society Will Be Back In A New York Minute

Loyal reader(s):

I will be in New York City for the next week, so my posts will be less frequent. I will try to update a few times, but my main foci will be eating, drinking, museuming, wandering, and hopefully a little job scouting. I will leave you with some New York-related music, each with a commercial tie-in. And just remember that absence makes the heart grow fonder.

A new classic. Jay’s rap is good here, but the Alicia Keys hook makes this song. And according to this ad, the hook is best heard on an HP computer.

When you listen to “Rhapsody in Blue”, you can just see the hustle and bustle of Jazz Age New York. To a lesser extent, you might think of United Airlines.

If there was one person past or present that I’d want to have a night on the town with, Frank Sinatra would be on the short list. Here, Ol’ Blue Eyes adds some class to this Chase Sapphire spot.

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