The Subaru Outback And A Blind Man Help This Couple See The World

Subaru has long had a crunchy, left-of-center image, and this is also apparent in its sentimental, whimsical, and adventurous advertising. In its newest spot from longtime agency Carmichael Lynch, an outdoorsy couple seeks to explore the “Peninsula Trail.” An older, bearded, blind man hears their inquiry and tells them that they won’t be able to find it on a map. He’ll take them there. They look surprised, y’know, because he’s blind, but they’re down for an adventure. And off they go! Despite not being able to see, the man leads them to a crab shack, an ocean overlook, and finally the trail in the dark. The scenery in this one is absolutely beautiful, and what makes it even cooler is the the blind man is George Wurtzel, who’s actually blind. In real life, George is an artist and woodworker who works at Enchanted Hills Camp and Retreat, and leads sighted people on guided trail walks. Very nice spot from Subaru.

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These Subaru Ads Star A Driving Dog Family

The Barkleys were first featured in Subaru commercials two years ago (how did I miss these?). Now they’re back in more adorable ads created by Carmichael Lynch. In the longest one, Papa Barkley drives around at night with his sleepy puppy child. We also follow them in adventures around town. They have trouble communicating with the voice-activated phone navigation. In another, Mr. and Mrs. Barkley go out for a nice dinner, and have their car parked by a cat valet, who looks like he had a good time with their car. So cute.

Make Memories With A Subaru Forester

Subaru has a knack for sentimental advertising, particularly regarding the father/daughter relationship. Their “Baby Driver” commercial might be one of the best ads of the decade. Another favorite of mine is about a father and young daughter chasing a rainbow. Now Subaru has another great one in the books, created by Carmichael Lynch out of Minneapolis. The new spot, “Making Memories”, shows a father cleaning out his Forester, and certain items make his flashback to different times in his daughter’s life. He’s getting a new Forester, and she’s getting the old one. The song is “Time Will Tell” by Gregory Alan Isakov. I bet this one will make a lot of parents tear up.

Subaru’s Cutesy Kid Car Wash

It’s a cute Subaru commercial (as they tend to be), but is it too cute? I’m taking an advertising class right now, and “too cute” is one of the common criticisms. This might cross the line. I wonder if a real-life father would be this understanding and just laugh it off. Things to consider…

Subaru: A Cute Little Girl Helps Out Her Mom

I’m a fan of Subaru’s “Love” campaign. It’s just really sweet and well, nice. Here’s a few more from the “Love” campaign created by Carmichael Lynch. The first is “Take Your Daughter To Work” themed, and the second involves a familiar and supportive fan during a bike race. I don’t think these are as strong as some of Subaru’s other work, but still, they’re just very nice.

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