Carl’s Jr. And Hardee’s: Food, Not Boobs

Carl’s Jr. has a long history of using sex in its commercials. I’ve written about a few of their sexy spots on here. But now that time has passed. Carl’s Jr. (and Hardee’s) have decided to focus on food, not boobs. In this 3-minute ad created by 72andSunny, the “founder” Carl Hardee Sr. (played by Charles Esten) returns to the company and brings it back to basics. Here’s more from Advertising Age.

Todd Gurley Eats A Super Fake Carl’s Jr. Cheeseburger

In January, the Rams moved back to Los Angeles (they played there from 1946-1994), after 20 years in St. Louis. The Rams have been awful for most of the last 15 seasons, but with rising stars like running back Todd Gurley, they look like they’re on their way back up. In this Carl’s Jr. commercial, Gurley gets a warm welcome to LA by having a California Classic Double Cheeseburger. But watch the ad, and take a look at that burger. The CGI is off the charts. If you want a chuckle, take a look at some of the YouTube comments. 120 likes vs. 911 dislikes? Oof.

Kate Upton Sexily Eats A Carl’s Jr./Hardee’s Burger

Kate Upton is everywhere these days. She’s on the cover of the Sports Illustrated Swimsuit Edition and was profiled in the New York Times. I wrote a post about a SoBe commercial featuring her last July, and it’s still getting regular views. Carl’s Jr./Hardee’s often features sexy women in their advertising. At various times, they’ve had commercials starring Paris Hilton, Padma Lakshmi, and Kim Kardashian. So it only seemed a matter of time until Carl’s Jr./Hardee’s would add Kate Upton to their arsenal. Here’s the highly awaited ad for the Southwest Patty Melt, which was previewed a few weeks ago.

So yeah, in the words of Paris Hilton: “That’s hot.” Aside from having Kate Upton, I do like the ’50s aesthetic of the spot. Of course, this type of ad would never be allowed in the ’50s. But man, Kate Upton. She could do a commercial about the joys of kicking puppies or having abortions, and nobody would care.

Bonus: The video that made Kate Upton famous…her Dougie. And her commercial for MLB 2K12.

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