Print With A Canon Pixma And Avoid Awkwardness And/Or Arrest

Being old school when it comes to technology can pay off at times. Though printing things out has somewhat gone out of fashion with the rise of smartphones/tablets, it’s still sometimes a good “better safe than sorry” plan. Canon’s new ads for its Pixma printers cleverly illustrate this point. The spots all start with the protagonist printing and saying “never again” and then recounting awkward situations that would have been avoided by printing. You’ve got the hapless dad who learns to print tickets after being arrested in front of his daughter following a scalping sting. There’s the priest who has to poorly improvise a eulogy after his tablet dies. And then the mom whose son and his friend might be traumatized after seeing intimate pictures. Very funny and on point with message. Well done.

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