Budweiser Tells The Immigrant Story Of Adolphus Busch In Its Super Bowl Commercial

Advertising often reflects the events of the outside world. So at a time when immigration is a red-hot topic, especially in the United States, it’s not surprising that Budweiser would create an ad about the immigrant story of the co-founder of Anheuser-Busch, Adolphus Busch. It’s a compelling, well-shot commercial that’s racked up more than 6 million views only a few days after being released online. Here’s more from Adweek.

Budweiser: Don’t Drive Drunk. Love, Your Dog

There are many reasons not to drive drunk. But Budweiser presents an original and adorable reason not to do it. This one has been lighting up the Internet, with almost 9 million views in three days. And for good reason. The doggy and message are so cute.

The Super Bowl Is Over…Some Thoughts

This year’s Super Bowl was a big disappointment. The game, which figured to be an evenly matched event between the NFL’s top offense and top defense, ended up being a 43-8 rout. The ads were equally mediocre. There were some good ones…I enjoyed Toyota’s spot with the Muppets and Terry Crews and Coca-Cola’s “America the Beautiful” was quite nice too. But there was only one ad that stood out as being an instant classic. That of course, was Budweiser’s “Puppy Love” which was a landslide winner for the Super Bowl’s best commercial. It was a great one, but after being online since Wednesday, it wasn’t a surprise to millions. It aired in one of the most expensive times during the game, right after the 2-minute warning, in what was expected to be a pivotal moment in a close game. But since it was a blowout, many people had probably tuned out by then.

And here’s a commercial that’s been lighting up the Internet today. This 2-minute spot only aired in Savannah, Georgia, and dramatically tells the story of lawyer Jamie Casino. It’s awesome, so you should watch it right now.

 

 

Budweiser Has A Super Bowl Ad With A Puppy AND The Clydesdales

Budweiser is always a huge Super Bowl advertiser, and this spot is a big hit, garnering more than 1.5 million views since being released earlier today. People love puppies and people love the Clydesdales, so if you combine the two, you know it’ll be popular. The song is “Let Her Go” by Passenger.

Tuesday Throwback: Budweiser’s Wassup?

Budweiser’s “Wassup?” campaign ran from 1999 to 2002, and I’ve posted the original ad. It of course featured friends using the titular phrase until it became humorously contorted. As could be expected, the commercial was hilarious and “wassup?” became a national catchphrase which got old real quickly. The people who used it for years tended to be the types who said “and this one time at band camp…” in everyday conversation until 2010.

bud wassup

My Top 4 Super Bowl Commercials

The Super Bowl is the biggest night in advertising, but it can also feel hollow. This year, rates started at $3.5 million for a 30 second spot. So really, a lot of it feels like going to a bar and just seeing dudes throwing around money. The ads are mostly just for show….I don’t think anybody is going to buy a car or discover “Doe-ree-toes” simply based on a commercial. And at $3.5 million+ per ad, any corporation who would skip the Super Bowl and instead HIRE NEW WORKERS would get infinitely better PR. Alright. Now that I’ve gone on my mini-rant, here’s my pick for top 4 Super Bowl commercials.

#4  Doritos “Man’s Best Friend”

I had to pick from a number of spots for the #4 position and this came out on top. I originally had picked the other Doritos spot (“Sling Baby”), but after after thinking about it, “Man’s Best Friend” is wittier and less predictable.

#3 M&M’s “Just My Shell”

Cute and unexpected. A crowd-pleaser. The brown M&M was voiced by Vanessa Williams, and the song is LMFAO’s “Sexy and I Know It”.

#2 Kia Optima’s “A Dream Car. For Real Life.”

Hugely entertaining and over-the-top. At first, it seems like a typical male fantasy but it becomes surprisingly sweet with a great twist ending.

#1 Budweiser’s “Return of the King”

As a former history major and a fan of period pieces, I loved this commercial. The artistic direction is beautiful, music from The Natural works well, and it only has two words in it (and a lot of cheering). I know the beer snobs are gonna snark “Budweiser? They got that excited about crappy Budweiser?” Shut the hell up. If you had to drink disgusting bathtub gin for 13 years, you’d be ELATED for beer, Budweiser or otherwise. And it’s true. Anheuser-Busch was one of the few American breweries to survive Prohibition, and they sent a case to the White House (delivered by Clydesdales) right after repeal.

Some other notable commercials:

Chrysler’s/Clint Eastwood’s “It’s Halftime in America”

Probably the most discussed/publicized Super Bowl commercial this year. It’s been getting a lot of political implications…some are calling it the best Obama re-election commercial that will be made. This one was a big hit with advertising experts. I had mixed feelings about it. The copy is quite well-written and fairly inspiring. But to me, it was a little draggy and boring. I know Clint Eastwood is a legend and his voice leads gravitas to the commercial, but I feel like at varying points he sounds like he’s going to (1) die, or (2) yell at me to get off his lawn. Chrysler’s Eminem spot was my favorite of last Super Bowl and this is of a similar vein. It’s something I SHOULD like, but just turned out OK in my eyes. And this is a 2 minute spot starring Clint Eastwood. It must have cost an incredible amount of money. Remember what I said in the beginning of this post, about how money might be better used by HIRING WORKERS? That severely diminishes the message for me.

Bud Light’s “Rescue Dog”

Not incredibly original. But it’s cute and does have a nice message supporting rescue dogs.

Samsung’s “Thing Called Love”

I really liked the first spot of this Samsung campaign. But they kept going with it, and the campaign felt stale pretty quickly. Yes, we know that people who stand in line for consumer products are losers and the Apple cult people are really annoying. So I was surprised by this one. Using a song that was semi-popular like 9 years ago (albeit, one I’ve always liked) is a little odd. It turns into a lot of fun, though. I don’t think it’s an amazing advertisement, but one that I really enjoyed watching. Looks like a great party. And a Brian Urlacher cameo!

Some First Half Thoughts

Commercials have been pretty mediocre so far. The best ones are usually in the 3rd quarter.

The new Pizza Hut song is way less annoying than the old one. It’s also way less catchy.

Go Daddy is such a waste. Every year.

I wouldn’t shop at H&M anyway, but now that I had to watch David Beckham in his underwear, I really won’t shop there. But I guess a lot of women weren’t thrilled about Adriana Lima either.

It’s a bad idea to use your baby as a slingshot, but the Doritos Crash The Super Bowl spot was funny. The one with the dog was witty too.

Bud Light Platinum is such a stupid idea. But Budweiser also has my favorite commercial so far. It appeals to the drinker in me, the history buff in me, and the part of me that loves The Natural.

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