Britain’s Beer Alliance Says “Long Live The Local!”

If you were to think about iconic aspects of everyday British culture, the pub would be high on the list. In this compelling spot from Britain’s Beer Alliance, we see important scenes that play out in the pub, along with a voiceover that grows in urgency. And then there’s the sobering statistic that 3 pubs a day close for good, and that pubs are under increasing tax pressures. It ends with a message to sign the petition to cut the beer tax. Here’s more on this excellent ad, created by Havas London.

Advertisements

The Guardian’s Shocking Story Of Three Little Pigs

It should come as no surprise to hear that traditional newspapers are struggling to survive. With the 24-hour news cycle and competition from the Internet, newspapers are discovering that they must adapt or die. This brilliant advertisement created by BBH for The Guardian uses the famous fairy tale of “Three Little Pigs” to paint a 21st century picture of open journalism. Through both traditional means and Internet/social media coverage, the story unfolds as it never has before. One of the best adverts I’ve seen in a long time.

%d bloggers like this: