Parents Aren’t Perfect In These Kraft Macaroni & Cheese Ads

Nobody is perfect, and that includes parents. Even the best parents screw up sometimes. In these amusingly brief, slice of life spots from Crispin Porter + Bogusky, Kraft Mac & Cheese spotlights some parenting foibles. There’s the overly enthusiastic (and obese) dad who jumps on a bounce house, deflating it and frightening a party of kids. There’s the hockey mom who’s cheering for…someone else’s kid. And the dad who swings his daughter so high that she disappears. Of course, everything is good again after they make the Blue Box for their kids. If only life was that simple.

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