Charlize Theron Excels In Bar Games During Budweiser’s Oscars Commercial

The lovely Charlize Theron is at a dive bar, about to sip on a Budweiser Reserve Copper Lager like any regular Jane. Suddenly, Charlize spots some drunken bros causing a ruckus at the pool table and decides it’s time to regulate, lest they ruin her classy drankin’. She walks to the juke box with her beer, passes the curious bartender (is that Bubbles from The Wire?) and puts on Run-DMC’s “It’s Tricky.” Then Charlize releases her own bag of tricks, complete with some skillful pool shots, a darts bullseye, a record high score in a boxing game, and an arm wrestling victory. She’s so talented…and all without spilling a drop of her delicious, delicious Budweiser Reserve Copper Lager. In the last few seconds, we pan back to Charlize at the bar. Was it all a fantasy? Is she getting up to do all these things? Are we really to believe that Charlize Theron could sit alone at a dive bar without getting hit on? Will we ever know? According to Ad Age, Budweiser was planning to air a 30-second version of this spot during the Super Bowl, but decided to expand it to 60 seconds and hold off on airing it until the Oscars.

 

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Pacifico Beer’s Beautiful Beach Ad

This Pacifico Beer commercial isn’t new…it was released 6 months ago. Still, I just saw it for the first time and I had to include it on here. The story of the son releasing his father’s sand on the Baja beach that he loved is a poignant one. Is it just sand, or is it his father’s ashes too? Seems open to interpretation. And that music is just great. It’s “Your Hand In Mine” by Explosions in the Sky, which is probably best known for its use in Friday Night Lights. Beautiful work from Pacifico.

Britain’s Beer Alliance Says “Long Live The Local!”

If you were to think about iconic aspects of everyday British culture, the pub would be high on the list. In this compelling spot from Britain’s Beer Alliance, we see important scenes that play out in the pub, along with a voiceover that grows in urgency. And then there’s the sobering statistic that 3 pubs a day close for good, and that pubs are under increasing tax pressures. It ends with a message to sign the petition to cut the beer tax. Here’s more on this excellent ad, created by Havas London.

This Man Realizes That Having A Bud Light Vendor Follow Him Everywhere Isn’t So Great

Be careful what you wish for. In Bud Light’s new spot, a guy gets an ice cold Bud Light from a vendor at a Jets game (though if you’re a Jets fan, I think you’ll need something stronger). He wishes out loud that it would be awesome if the vendor was around all the time. And then he is. Dude’s wish starts out well when they’re hanging out in the living room and when he’s taking a shower, but then it goes awry. Loud offers of ice cold Bud Light aren’t really what you want when you’re sleeping. Or in a work meeting, a movie, and even worse, at a funeral. After our protagonist sees the poor vendor standing out in the rain when he and his buddies are toasting over Bud Lights at a bar, he decides it’s time to return the Bud Light guy to his natural habitat: the stadium. The vendor is played by Billy Cowart.

Tecate Takes On Domestic Violence

This is an excellent and engaging ad for Tecate beer, created by Mexican ad agency Nomades. It starts with images of brawny, “manly” men, and a narration about masculinity. Then about halfway through, the narration shifts with the line “a man is defined by how he treats a woman.” We see images of women who are victims of domestic violence, and the ad goes on to state that men who hurt women are not really men. And Tecate doesn’t want their business. The spot concludes with the sobering statistic that 2 out of 3 women are victims of domestic violence in Mexico. Strong stuff.

Dos Equis: Erin Andrews And Luis Guzman Are Pretty Interesting

As you probably know, The Most Interesting Man in the World (played by Jonathan Goldsmith) retired in March. Apparently, Dos Equis is looking for a new Most Interesting Man in the World (acceptable because technically the previous one went to Mars and is thus out of this world). But in the meantime, Dos Equis has new ads created by Havas Worldwide New York featuring people that are pretty interesting. There’s one with lovely sportscaster Erin Andrews, whose personality is so infectious that she’s unable to enter hospitals. And actor Luis Guzman, whose blood is so Latin that vampires find him too spicy. We find out that Erin is the world’s 5008th most interesting person, while Luis clocks in at 8507. The campaign also has an online component called the Interesting Index, where you can get your own rank, based on social media posts. I’m the 431,847th most interesting person in the world. Hmm.

Kona Brewing Company Says Mainlanders Should Start Calling Thursday “Little Friday”

I’ve never been to Hawaii, but it’s a place I’d love to visit. Sure it has some problems if you live there, but what an incredibly beautiful locale. In this spot, Kona Brewing Company brings some laid-back advice for those of us in the contiguous States. While Friday has TGIF, Thursday doesn’t have much. So these chill Hawaiian guys suggest calling it “Little Friday” (in college, we called it Thirsty Thursday). Of course, as they’re speaking it’s Monday AKA “Teeny-tiny Friday.” It’s Tuesday now…so just Tiny Friday?

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