That Amazon Prime Wardrobe Commercial With “All My Life”

I’d never heard of Amazon Prime Wardrobe before seeing this ad, but it’s unsurprising that Amazon has added another phase in its ongoing journey to world domination. With Prime Wardrobe, you can try up to 8 clothing items, and you only pay for what you keep. In this ad, a dorky-looking guy sits at a bar browsing Amazon, when he begins looking at a nice jacket. Then K-Ci & JoJo’s smash 1998 ballad “All My Life” starts playing, and the man turns and admires the suave guy sitting by him, who’s wearing that jacket. Is it someone else, or just the guy imagining how he’d look cleaned up? That answer comes when a woman approaches him. It’s his date, and the suave guy is his alter ego. But he’s still gotta get that jacket.

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Charlize Theron Excels In Bar Games During Budweiser’s Oscars Commercial

The lovely Charlize Theron is at a dive bar, about to sip on a Budweiser Reserve Copper Lager like any regular Jane. Suddenly, Charlize spots some drunken bros causing a ruckus at the pool table and decides it’s time to regulate, lest they ruin her classy drankin’. She walks to the juke box with her beer, passes the curious bartender (is that Bubbles from The Wire?) and puts on Run-DMC’s “It’s Tricky.” Then Charlize releases her own bag of tricks, complete with some skillful pool shots, a darts bullseye, a record high score in a boxing game, and an arm wrestling victory. She’s so talented…and all without spilling a drop of her delicious, delicious Budweiser Reserve Copper Lager. In the last few seconds, we pan back to Charlize at the bar. Was it all a fantasy? Is she getting up to do all these things? Are we really to believe that Charlize Theron could sit alone at a dive bar without getting hit on? Will we ever know? According to Ad Age, Budweiser was planning to air a 30-second version of this spot during the Super Bowl, but decided to expand it to 60 seconds and hold off on airing it until the Oscars.

 

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