Geico: Karl The Antarctic Researcher Sings “I Want It That Way”

’90s nostalgia comes to the forefront in Geico’s latest. We hear Karl singing karaoke to “I Want It That Way”, much to the annoyance of his Antarctic research colleagues. Karl’s off-key warbling is so bad that it leads one of the men to try to escape into a frigid storm. Luckily, they wrangle in Kevin before he makes it out. This marks the second high-profile “I Want It That Way” spot this year…the first being a Doritos Super Bowl spot with the Backstreet Boys and Chance the Rapper. Karl the karaoke guy is played by Prince Mario-Max Schaumberg-Lippe (he’s a real-life royal), and Kevin is Kevin Camia.

 

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State Farm Brings Us Chris Paul Singing Along To “I Want It That Way”

When Chris Paul left the Los Angeles Clippers for the Houston Rockets, he unfortunately also had to leave his long-time State Farm agent, Cliff. As a last assist, Cliff gave him the card for a new agent, Cole Perez. As this new State Farm spot starts, we see Cole (played by Oscar Nunez) showing Chris around Houston. They go bowling. They eat chili fries. When the iconic Backstreet Boys tune “I Want It That Way” comes on the radio, they enthusiastically sing along. Then, they run into two of Chris’ new teammates, James Harden and Trevor Ariza. Seems that James has some car trouble. After picking them up, Harden is still concerned about his vehicle, while Trevor gets in on the karaoke act…quite poorly. Haha. And one of the best parts of the ad is that according to this Adweek article, everyone knew the words to “I Want It That Way.”

Backstreet’s Back…For Old Navy

Old Navy’s commercials have always veered towards campy/retro/annoying, and lately as evidenced by the Beverly Hills 90210 spots, they’re on a major ’90s kick. Thinking about the ’90s as retro makes us ’90s kids feel old. Anyway, the Backstreet Boys are in this Old Navy skinny jeans commercial, featuring their hit “Everybody (Backstreet’s Back)” (to this day, it’s still a big guilty pleasure song and video). I knew that BSB had played in NYC last weekend, but I didn’t know it was an Old Navy sponsored show. The more you know, guys.

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