Tuesday Throwback: Apple Jacks And “We Eat What We Like”

This Apple Jacks campaign was a staple of ’90s kids’ shows. And can’t you tell? So very ’90s. Watching this as a youngin, I probably wondered why my friends and I weren’t so diverse, with such cool hair and witty quips. Watching as an adult, I’m just kind of annoyed.

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Blast From The Past: Apple Jacks Makes Bratty Kids

I remember liking these commercials as a kid. These guys looked pretty cool and were able to sass adults, which was very cool. Now I have a different opinion looking at this as a twenty-something. Oh man this commercial is so 90s, with the angular moppy haircuts and flannel. And you don’t see milk cartons too much anymore. These kids are pretty obnoxious, and they have a high opinion of themselves. The “we eat what we like” was a good tagline for kids, who don’t really have any freedom and always have to obey authority figures. But now that I work with kids, it sounds a lot like the “I do what I want!” Maury-style entitlement, which was brilliantly parodied on South Park years back. It’s amazing how much your perspective can change.

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