The 2013 Joshys: #10-8

#10: Mike’s Golf Shop

Mike’s Golf Shop slips in at the #10 slot in large part due to how low-budget this commercial is. Shot by Mike on his phone, it basically cost nothing, and still has racked up 400,000 views on YouTube. Not bad. The “we buy golf clubs” becomes a hypnotic mantra along the lines of “Head On: Apply directly to the forehead!” And the halting start with “This here’s Mike! Down at Mike’s Golf…Shop” cracks me up.

#9: Geico and Dikembe Mutombo

OK. Geico’s “Hump Day” was one of this year’s best-received, most viral, and most meme-worthy ads. But as a sports fan, I actually enjoyed this one a little more.

#8: The Anti-Defamation League Imagines

There’s possibly no question more haunting than “what if?” Still, the lessons we learned from these inspirational figures who were cut down because of hatred will continue to guide us into the future.

The Anti-Defamation League Imagines A World Without Hate

I’ve been writing about a lot of lunkheaded ads lately, but I’m going to take a step back for a minute to write about a video that is very well done and poignant. The Anti-Defamation League created this spot for its centennial. It features important people who were all killed on the basis of hatred and is accompanied by John Lennon’s “Imagine.” Dr. Martin Luther King and Anne Frank are probably the best known figures, but it also showcases Harvey Milk, Daniel Pearl, James Byrd, Matthew Shepard, and Yitzhak Rabin. Most hauntingly, the video contains mock newspaper headlines/stories which imagine what these figures might be doing now had they lived to see their full potential. The question “what if?” is ultimately a very sad and thought-provoking one. Still, the video ends with a feeling of hope that we as a people have learned from these martyrs and will change for the better. Great work.

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