Axe Says Find Your Magic

Axe started advertising hard when I was a junior or senior in high school. For a long time, their campaigns could be characterized as cheeky and sexist. But Axe has been trying somewhat to distance itself from this lunkheaded image. Their Susan Glenn spot from 2012 (one of my favorite ads of that year) is an example of that changing direction. Now they have a new commercial that’s pretty impressive. Created by 72andSunny in Amsterdam, it depicts young men who traditionally wouldn’t be in Axe ads to show that confidence and individuality is more important than being a standard hunk.

Let’s Build: This Great Father-Son Lego Commercial

Despite the British accent, this ad was actually created by the curiously named Amsterdam agency We Are Pi. And it’s a great piece of work for Lego…the year’s 2nd best British father-son themed commercial behind Robinsons.


LG Does A Men’s Room Stage Fright Experiment

Stage fright. It can happen on stage and it can happen in the bathroom. I think it’s especially common in old-style men’s rooms that don’t have barriers between each urinal. Sometimes if it feels like you’re being looked at, going becomes a challenge. So LG decided to do an experiment for its “So Real It’s Scary” video campaign. Very attractive women appear on lifelike LG IPS screens to see if men have delayed pissing reactions. It’s a similar idea to LG’s popular elevator prank that debuted in October. This was filmed in Amsterdam, by the way. Quite entertaining.

LG: A Smart Thief, A Supermodel, And A Vacuum Cleaner

LG has a few clever new commercials. Without giving away too much, the first involves a smart thief caught on camera. The second involves a supermodel and a vacuum cleaner (didn’t know LG made vacuums). Both have become viral hits in the last few weeks. While the thief spot is gaining rave reviews, the supermodel/vacuum commercial is much more polarizing. I wouldn’t be surprised to see it pulled…you’ll find out why after watching it. The thief commercial was made by Y&R Amsterdam, while the supermodel/vacuum was the work of Y&R Sydney.

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