Tuesday Throwback: Alka-Seltzer’s Infamous And Award-Winning Lifeboat Commercial

I hadn’t seen or heard about this Alka-Seltzer ad until now, as it just randomly popped up on YouTube for me. But wow, this one is memorable and darkly hilarious. Two men are stranded at sea in a lifeboat for apparently quite a long time. Then, we see some Alka-Seltzer being plopped alongside the voiceover “when you’ve eaten something you shouldn’t have”…and there’s only one man in the lifeboat. Oof. This spot from London agency AMVBBDO won the Golden Lion at Cannes in 1997.


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