Adobe’s Super Smart Post-Super Bowl Ad

Another Super Bowl has come and gone. On the football side, we saw a dominant start by the Ravens, followed by a blackout and a spirited comeback by the Niners that fell just short. On the music side, we got a reignited debate on who is hotter/more talented: Beyonce or Alicia Keys (both excellent, but I’m going Keys). And then the commercials. If you were paying attention online, you probably saw a lot of them beforehand. There were great ones (Budweiser, Tide, Audi), crappy ones (Coke, MiO, Priceline) and ones that I wished I actually watched more of instead of being drunk and chatty (Ram Trucks).

But overall, there were very few transcendent commercials. And I think the Super Bowl isn’t the best showcase of creativity…it’s more a way for corporations to flex their muscles and show how much money they have to throw around. As I was putting off writing a best/worst list for this year’s Super Bowl, I started to realize that it was boring, since pretty much everyone has one and they mostly contain the same commercials.

Then I saw this ad today. Adobe does make a great point with a talking chimp and a talking horse. In the words of the chimp: “”Can you believe they spend millions of dollars on these things? For what, 30 seconds? You know, it’s way cheaper to run it online, ’cause then they’ll know who sees it and whether it works.” So very true.

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