April 11, 2017 Leave a comment
Caregiving is seen as a female task. But in the United States, about 40% of unpaid family caregivers are men. In this AARP/Ad Council spot created by DDB New York, manliest of men Danny Trejo does ridiculously tough stuff, but they aren’t quite as tough as a middle-aged guy caring for his elderly father. Here’s more from Adweek.