ESPN’s Newest “This Is SportsCenter” Spot Features Aaron Judge Practicing His Home Run Trot At The Gym

Last year, ESPN parted ways with its longtime agency Wieden + Kennedy New York. Their most famous campaign was “This Is SportsCenter”, which had about 400 ads over 20 years. Now, ESPN is working with an in-house agency Creative Works, and its first new “This Is SportsCenter” spots in a year debuted today. Luckily, they still feature the same wry and witty humor that the campaign was renowned for. The ads star New York Yankees slugger Aaron Judge. In the longer one, he’s taking a leisurely jog on a treadmill in full uniform at ESPN’s gym. It’s brief…because the treadmill is set to “Home Run Trot.” In the other, he enters a room, and All Rise.

 

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